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Choudhary, Umesh
- Problems and Prospect of Tourism in Bhaderwah
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Authors
Affiliations
1 The Business School, Bhaderwah Campus, University of Jammu, Bhaderwah (J&K)., IN
1 The Business School, Bhaderwah Campus, University of Jammu, Bhaderwah (J&K)., IN
Source
Journal of Hospitality Application and Research, Vol 7, No 1 (2012), Pagination: 18-29Abstract
Bhaderwah is a small valley-town in Doda 210 km away from Jammu. Bhaderwah valley is predominantly a mountainous torrid town situated 80 km from Batote. The festive mood in the district begins with the melting of snow in April and the sprouting of greenery all round. Kailash Yatra is another famous pilgrimage of the area which is considered an important Hindu pilgrimage. Bhaderwah offers to the tourist a variety of beautiful landscape, colourful local fairs, important festival mood and unique mosaic culture, extremely and pleasant summer temperature ranges from 18 degrees to 32 degrees. Popularly called Chhota-Kashmir, has bewitching natural beauty which enthralls any visitor. Kashmir is always a festinating tourist destination and motivates people from all over the world to come to this place as it is known as heaven on earth. Since lot of efforts are done by government to promote Kashmir as a tourist destination but Jammu is still not gain popularity in the tourist map of Jammu and Kashmir State. There are lots of unexplored destinations in the Jammu which are remains unaware from the knowledge of tourists in the state, Bhaderwah is one of them. The present study is an empirical investigation to find the various constraints in the way of tourism promotion in the Bhaderwah. The study further focused on the various tourist spots availability and suggests various policies for the promotion of tourism in the Bhaderwah.Keywords
Tourism, Bhaderwah, Problems
References
- A K Kothari: Marketing Research.
- N D Vohra: Operation Research.
- V K Kapoor: Operation Research.
- www.arasite.org/mpch2.html.
- www.bhaderwah.com.
- www.doda.gov.in.
- www.doda.nic.in.
- www.jammukashmir.nic.in.
- www.theindiapost.com.
- www.youtube.com/watch?v=JM_PHcO2PwY.
- Demographic Profile of the Tourist: a Case Study of Tourist's Purpose of Visit to Jammu and Kashmir State
Abstract Views :299 |
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Authors
Affiliations
1 University of Jammu.
1 University of Jammu.
Source
Journal of Hospitality Application and Research, Vol 6, No 1 (2011), Pagination: 26-42Abstract
The present study is aimed and enlightening on the demographic profile of the tourists visiting Jammu and Kashmir State. The study further focuses on the tourist's purpose of visit to the region and problems faced by them during their visit. Jammu has a very rich religious as well as historical heritage. We do inherit a distinct culture language and traditions which are though influenced by the neighbouring environments but still they have been able to sustain their original identity. Jammu has a tradition of tolerance, harmony and respect towards humanity and different faiths. Our ancestors were god fearing, brave and religious minded with benevolent hearts. This was a place where Lion and Goat co-existed which may be a symbolic story but the matter of fact is that people of our region believed in co-existence and respect for others faiths.The State of Jammu&Kashmir is respected and known for its rich culture, natural heritage, art, craft and cuisine from the ancient times. It has become necessary to conserve and project the culture and Heritage of the region in the national as well as in the International Tourism Market which will boost the economy of Jammu region in particular and the State on the whole. The Demographic profile of the tourist help us in building the destination as per tourist preferences. It helps us to understand the tourist perception about the destination and what they actually want at the destination and what is the purpose of their visit to the destination. The present study helps us in understanding the demographic profile of the tourist visiting Jammu and Kashmir state and their purpose of visit to the region.
Keywords
Tourist, Demographic Profile, Purpose of Visit.References
- Amar Mahal Museum Booklet Published by Amar Mahal Museum.
- Dhar, Somnath, (1987): Jammu and Kashmir Folklore, Marwah Publication, New Delhi, 1987.
- Museum and Heritage in India, Chapter –9, Display or Presentation of Exhibits; pp-152-153.
- Ram Acharya, (1980) Tourism and Cultural heritage of India, RBSA Publications SMS Highway Jaipur, India, Printed at Nav Bhart Printers, Raja Parks, Jaipur, India, Chapter-13 The Museum of India, pp-134-150.
- Ram Sahai, (2007) “Pilgrim and Heritage Tourism” paper presented in the National Seminar on “Tourism in Jammu-The Way Ahead” organized by Indian Institute of public administration, Jammu and Kashmir Regional Branch in collaboration with Directorate of Tourism, Jammu, Jammu and Kashmir Government on 24th February 2007 at Jammu.
- TS-1 Foundation course in Tourism, Block-7, Tourism: The Cultural Heritage, IGNOU, Unit 26, pp-11- 25.
- TS-4 Indian Culture: Perspective for Tourism, Block-6, Archaeology and Antiquity, IGNOU, Unit-20, Museum and Antiquities, pp-36-46.