Journal of Strategic Human Resource Management

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Empirical Study of Factors Affecting Employer Branding


Affiliations
1 B. P. College of Business Administration, Gandhinagar, Gujarat, India
2 Dharamsinh Desai University, Nadiad, Gujarat, India
     

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Human resources are the vital for every organisation. In the era of cut-throat competition, it is essential for the organisations to create a different identity and retain their existing talent and attract the competent and committed people for the future. Keeping this point in consideration, the present study tries to review the available literature in the field of employer branding with the objectives to highlight the various factors that helps in building employer brand and to check the relationship between HRM Practices, job satisfaction and employer branding.

Keywords

Employer Branding, HRM Practices, Job Satisfaction, Organisation.
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  • Empirical Study of Factors Affecting Employer Branding

Abstract Views: 548  |  PDF Views: 2

Authors

Amita Prajapati
B. P. College of Business Administration, Gandhinagar, Gujarat, India
Naresh K. Patel
Dharamsinh Desai University, Nadiad, Gujarat, India

Abstract


Human resources are the vital for every organisation. In the era of cut-throat competition, it is essential for the organisations to create a different identity and retain their existing talent and attract the competent and committed people for the future. Keeping this point in consideration, the present study tries to review the available literature in the field of employer branding with the objectives to highlight the various factors that helps in building employer brand and to check the relationship between HRM Practices, job satisfaction and employer branding.

Keywords


Employer Branding, HRM Practices, Job Satisfaction, Organisation.

References