Journal of Strategic Human Resource Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Effect of Demographics on Change Readiness of Executives Working in Indian Mobile Service Sector


Affiliations
1 Punjabi University Regional Centre for IT and Management, Mohali, Punjab, India
     

   Subscribe/Renew Journal


The Indian Telecom Sector has undergone a sea change, especially after the liberalization process. Entry of foreign players, acquisitions, shift from fixed landline to mobile usage, huge surge in the number of subscribers, policy changes introduced by Department of Telecommunication (DoT) and TRAI, privatization, technological changes like introduction of 3G and then 4G, cut-throat competition between operators, collaborations between operators, mobile number portability, falling average revenue per user, etc., are few changes that can be named. Whenever an organizational change occurs, employees are the first to feel the impact. The role of human resources in change implementation and the consequences of the employee behaviour and attitude towards organizational change are important topics of research. Organizational change readiness of the employees is the precursor for the successful implementation of change programmes. It is essential to determine the levels of employees’ change readiness which is an analysis of attitudes of employees towards various change events that occur in organizations. Measuring the change readiness of the employees can help the HR practitioners to find the extent to which employees are cognitively inclined to accept, embrace, adopt, and support organizational change plans to purposefully alter the status quo. This study tries to gauge the change readiness of the executives working in the telecom sector for the various changes which have taken place or the changes which will occur in the near future in the telecom industry. The HR implication of this can be used to develop programmes to improve their change readiness as the Indian Telecom Sector is still in the transforming stage.

Keywords

Mobile Number Portability, Organizational Change Readiness, Privatization.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Armenakis, A. A., Harris, S. G., & Mossholder, K.W. (1993). Creating Readiness for Organizational Change, Human Relations, 46(6), 681-703. doi: 10.1177/001872679304600601

  • Armenakisa, A., Harris, S. G., Cole, M. S., Fillmer, J. L., & Self, D. R. (2007). A top management team’s reactions to organizational Transformation: The diagnostic benefits of five key change sentiments. Journal of Change Management, 7(3), 273-290. doi: 10.1080/14697010701771014

  • Banunek, J., & Moch, M. (1987). First order, second order, and third order change and organization development interventions: A cognitive approach. Journal of Applied Behavioural Science, 23, 483-500.

  • Barber, V. A. (2010). A Study of Change Readiness: Factors That Influence the Readiness of Frontline Workers Towards a Nursing Home Transformational Change Initiative (Education Doctoral). St. John Fisher College, New York.

  • Beckhard, R., & Harris, R. T. (1987). Organizational transitions: Managing complex change. Boston: Addison Wesley.

  • Beer, M., & Walton, A. E. (1987). Organizational change and development. Annual Review of Psychology, 38, 339-367. doi: 10.1146/annurev.ps.38.020187.002011

  • Bhardwaj, S. (2012). Infrastructure sharing in telecom industry: Growth of new business models & their prospective trends. International Journal of Research and Development - A Management Review, 2(1), 20-24.

  • Bhattacharya, M. (2004). Telecom Sector in India: Vision 2020.

  • Burke, W. W., & Litwin, G. H. (1992). A Causal model of organizational performance and change. Journal of Management, 18(3), 523-545.

  • Cannibalism in Telecom Sector Likely to Get Worse in Long Run. (2013, Oct 24). The Economic Times.

  • Chutima, H., Morgan, G. A., & Griego, O. V. (1998). An extension of the theory of margin: A framework for assessing readiness for change. Human Resource Development Quarterly, 9(4), 339-350. doi: 10.1002/hrdq.3920090405

  • Cunningham, C. E., Woodward, C. A., Shannon, H. S., MacIntosh, J., Lendrum, B., Rosenbloom, D., & Brown, J. (2002). Readiness for organizational change: A longitudinal study of workplace, psychological and behavioural correlates. Journal of Occupational and Organizational Psychology, 75, 377-392.

  • Davis, K., & Newstrong, J. W. (1989). Human behaviour at work. New York: McGraw-Hill.

  • Deloitte Touche Tohmatsu India Private Limited, (2014). Telecom: Enabling Growth and Serving the Masses.

  • Desai, A. (2006). India’s telecommunications industry: History, analysis, diagnosis. Sage Publications.

  • Dun & Bradstreet. (2009). Indian telecom industry. New Delhi.

  • Eby, L. T., Adams, D. M., Russell, J. E. A., & Gaby, S. H. (2000). Perceptions of organizational readiness for change: Factors related to employees’ reactions to the implementation of team-based selling. Human Relations, 53, 419-442.

  • Gash, D. C., & Orlikowski, W. J. (1991). Changing frames: Toward an understanding of information technology and organizational change. Academy of Management, 189-193.

  • Jain, S. (2011). Temporary protection and technology adoption: A case of mobile number portability. International Journal of Computer Science and Technology, 2(2), 388-390. Retrieved on March 2, 2012, from http://www.ijcst.com/vol22/2/surbhi.pdf

  • Kwun, S. K., & Cho, N. (2001). Organizational change and inertia: Korea telecom. Asia Pacific Business Review, 7(4), 111-136. doi: 10.1080/713999119 Mobile data in India nearly doubles in 2012. (2013, May 25). The Financial Express.

  • Palmer, I., & Dunford, R. (1997). Organising for hypercompetition. New Zealand Strategic Management, 2(4), 38-45.

  • Palmer, I., Dunford, R., & Akin, G. (2009). Managing organizational change (2nd ed.). New York: Magraw-Hill.

  • Rafferty, A. E., & Simons, R. H. (2006). An examination of the antecedents of readiness for fine-tuning and corporate transformation changes. Journal of Business and Psychology, 20(3), 325-350. doi:10.1007/s10869-005-9013-2

  • Reger, R. K., Mullane, J. V., Gustafson, L. T., & DeMarie, S. M. (1994). Creating earthquakes to change organizational mindsets. Academy of Management Executive 8(4), 31-43.

  • Rizvi, Y. (2011). Human capital development role of Human Resource (HR) during mergers and acquisitions. African Journal of Business Management, 5(2), 261-268. Retrieved on March 10, 2012, from http://www.academicjournals.org/AJBM

  • Schein, E. H., & Bennis, W. (1965). Personal and organizational change via group methods. New York: John Wiley.

  • Schein, E. H. (1990). Organizational culture. American Psychologist, 45, 109-119. doi: 10.1037//0003-066X.45.2.109

  • Shah, N., & Shah, S. G. (2010). Relationships between employee readiness for organizational change, supervisor and peer relations and demography. Journal of Enterprise Information Management, 23(5), 640-652. doi: 10.1108/17410391011083074

  • Singh, K. (2005). Foreign direct investment in India: A critical analysis of FDI from 1991-2005. Centre for Civil society, Research Internship Programme, New Delhi.

  • Singh, S., Singh, D. K., Singh, M. K., & Singh, S. K. (2010). The forecasting of 3G market in India based on revised technology acceptance model. International Journal of Next-Generation Networks, 2(2), 61-68.

  • Telecom Hiring Slumps, Layoffs Become Common. (2011, September 22). The Times of India.

  • Telecom Industry Cracking Under Financial Pressure. (2013, July 11). The Hindu.

  • Telecommunications in India. (February 18, 2014). Retrieved December 20, 2013, from http://en.wikipedia.org/wiki/Telecommunications_in_India

  • Telecom M&A to be in place by November 1: Kapil Sibal. (2013, July 7). Business Today. Retrieved on December 19, 2013, from http://businesstoday.intoday.in/story/telecom-mergers-and-acquisition-rules-to-be-in-place-by-nov/1/199608.html

  • Telecom Regulatory Authority of India. (2011). 2010 Value of Spectrum in the 1800MhzBand. Retrieved on December 19, 2013, from http://www.trai.gov.in/WriteReadData/Recommendation/Documents/reportmndive9feb11.pdf

  • Telecom Regulatory Authority of India. (2012). Telecom Sector in India: A Decadal Profile. Retrieved on December 15, 2013, from http://www.trai.gov.in/WriteReadData/Publication/Document/201304121052 403536675NCAER--Report08june12.pdf

  • Telecom Regulatory Authority of India. (2013). Highlights of Telecom Subscription Data as on 30th April 2013 [Press release]. Retrieved on December 15, 2013, from http://www.trai.gov.in/WriteReadData/PressRealease/Document/PR-TSD-03JULY2013.pdf

  • Tredway, R. (2004). A Merger Case Study of Learning and Change: Exploring the Relationships Between Learning Styles and Change Orientation to Enhance Learning Interventions (Doctoral Dissertation). North Carolina State University. Raleigh, United States.

  • Walinga, J. (2008). Toward a theory of change readiness: The roles of appraisal, focus, and perceived control. The Journal of Applied Behavioural Science, 20(10), 315-347. doi: 10.1177/0021886308318967

  • Weick, K. E., & Quinn, R. E. (1999). Organizational change and development. Annual Review of Psychology, 50, 361-386.

  • Whittington, R., Pettigrew, A., Peck, S., Fenton, E., & Conyon, M. (1999). Change and complementarities in the new competitive landscape: A European panel study, 1992-1996. Organization Science, 10(5), 583-600.


Abstract Views: 365

PDF Views: 0




  • Effect of Demographics on Change Readiness of Executives Working in Indian Mobile Service Sector

Abstract Views: 365  |  PDF Views: 0

Authors

Shivinder Phoolka
Punjabi University Regional Centre for IT and Management, Mohali, Punjab, India

Abstract


The Indian Telecom Sector has undergone a sea change, especially after the liberalization process. Entry of foreign players, acquisitions, shift from fixed landline to mobile usage, huge surge in the number of subscribers, policy changes introduced by Department of Telecommunication (DoT) and TRAI, privatization, technological changes like introduction of 3G and then 4G, cut-throat competition between operators, collaborations between operators, mobile number portability, falling average revenue per user, etc., are few changes that can be named. Whenever an organizational change occurs, employees are the first to feel the impact. The role of human resources in change implementation and the consequences of the employee behaviour and attitude towards organizational change are important topics of research. Organizational change readiness of the employees is the precursor for the successful implementation of change programmes. It is essential to determine the levels of employees’ change readiness which is an analysis of attitudes of employees towards various change events that occur in organizations. Measuring the change readiness of the employees can help the HR practitioners to find the extent to which employees are cognitively inclined to accept, embrace, adopt, and support organizational change plans to purposefully alter the status quo. This study tries to gauge the change readiness of the executives working in the telecom sector for the various changes which have taken place or the changes which will occur in the near future in the telecom industry. The HR implication of this can be used to develop programmes to improve their change readiness as the Indian Telecom Sector is still in the transforming stage.

Keywords


Mobile Number Portability, Organizational Change Readiness, Privatization.

References