Journal of Strategic Human Resource Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Employee Engagement in Corporate Social Responsibility (CSR):Reflection from Indian Banking Sector


Affiliations
1 Department of Management, I.K. Gujral Punjab Technical University, Punjab, India
     

   Subscribe/Renew Journal


Many organizations have started believing that an actively engaged workforce is the productive asset of a company and, thus, it is well researched that corporate social responsibility (CSR) programme is an asset too for an organization to be successful in maintaining motivated workforce, gaining reputation, and attracting talent. But most of the time, leaders forget that simply putting good CSR programme will not help to attract talent pool, get motivated workforce, and maintain good reputation. Employee engagement is a well-researched concept. There is an agreement that employee engagement entails more than just motivation. So, this is the time for organizations to integrate these two constructs - CSR and Employee Engagement. Cone Millennial Cause group conducted research titled: “The 2020 Workplace” and found that 80% of a sample of 1,800 (18-25 years old) wanted to work for the company which considered their impact on society. Organizations are becoming conscious towards their contribution to the society and the environment in which they operate. This paper takes into account CSR and Employee Engagement as related constructs that influence each other significantly. The researcher attempts to review existing literature on the topic and tries to explore some CSR employee engagement practices of select Indian banks. This research contributes to the existing body of knowledge related to the relation between CSR and employee engagement.

Keywords

Corporate Social Responsibility, Employee Engagement, Workforce.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Ali, I., & Ali, J. F. (2011). Corporate social responsibility, corporate reputation and employee engagement. Corporate social responsibility, corporate reputation and employee engagement. Retrieved from https://mpra.ub.unimuenchen.de/33891/1/.

  • Ali, I., Jimenez-Zarco, A. I., & Bicho, M. (2015). Using Social Media for CSR Communication and Engaging Stakeholders. Developments in Corporate Governance and Responsibility Corporate Social Responsibility in the Digital Age, 165-185. doi:10.1108/s2043-052320150000007010

  • Azim, M., Diyab, A., & Al-Sabaan, S. (2014). CSR, Employee job attitude and behavior: Saudi bank experience. Transylvanian Review of Administrative Sciences, 43, 23-47.

  • Bhattacharya, C., Sen, S., & Korschun, D. (2008). Using corporate social responsibility to win the war for talent. MIT Sloan Management Review.

  • Bowen, H. R., Bowen, P. G., & Gond, J. (2013). Social responsibilities of the businessman. Iowa City: University of Iowa Press.

  • Canadian Business for Social Responsibility (CBSR). (n.d.). CBSR Blog: CSR as a Driver of Employee Engagement. Retrieved January 22, 2018, from http://3blmedia.com/theCSRfeed/CBSR-Blog-CSR-Driver-Employee-Engagement

  • Collier, J., & Esteban, R. (2007). Corporate social responsibility and employee commitment. Business Ethics: A European Review, 16(1), 19-33. doi:10.1111/j.1467-8608.2006.00466.x

  • Esmaeelinezhad, O., Singaravelloo, K., & Boerhannoeddin, A. (2015). Linkage between perceived corporate social responsibility and employee engagement: Mediation effect of organizational identification. International Journal of Human Resource Studies, 5(3), 174. doi:10.5296/ijhrs.v5i3.8376

  • Ferreira, P., & Oliveira, E. R. (2014). Does corporate social responsibility impact on employee engagement? Journal of Workplace Learning, 26(3/4), 232-247. doi:10.1108/jwl-09-2013-0070

  • Gao, J. H. (2014). Relating corporate social responsibility and employee engagement. International Journal of Asian Business and Information Management, 5(2), 12-22. doi:10.4018/ijabim.2014040102

  • Haski-Leventhal, D. (2012). Employee engagement in CSR: The case of payroll giving in Australia. Corporate Social Responsibility and Environmental Management, 20(2), 113-128. doi:10.1002/csr.1287

  • Holme, R. A. (2000). Corporate social responsibility: Making good business sense. World Business Council for Sustainable Development .

  • http://ir.kotak.com/downloads/annual_report_2015-2016/annual-report-2015-2016.

  • http://www.bankofbaroda.com/download/Full-AR-2015-16.pdf.

  • http://www.canarabank.com/media/2440/cb_ar-2015-16-for-web-june-29-final.pdf.

  • https://www.axisbank.com/docs/default-source/annual-reports/for-axis-bank/annual-report-2017.pdf.

  • https://www.hdfcbank.com/aboutus/cg/annual_reports.htm.

  • https://www.icicibank.com/managed-assets/docs/investor/annual-reports/2016/icici-bank-annual-report-2015-16.pdf.

  • https://www.idbi.com/pdf/annualreport/IDBI-Bank-AR-2015-16.pdf.

  • https://www.indusind.com/content/dam/indusind/AnnualReports/2015-16/2015-16/22nd-annual-report2015-16.pdf.

  • https://www.sbi.co.in/portal/web/corporate-governance/annual-report-2016.

  • https://www.yesbank.in/annual-reports/fy-2015-16/annual-report-2015-16.

  • Jane Collier, R. E. (2007). Corporate social responsibility and employee commitment. Business Ethics: A Europeoan Review , 16(1), 19-33.

  • Kinoglu, A. (2015). Retrieved from http://www.slideshare.net/AyenurKnolu/influence-of-csr-on-employee-engagement

  • Mirvis, P. (2012). Employee engagement and CSR: Transactional, relational, and developmental approaches. California Management Review, 54(4), 93-117. doi:10.1525/cmr.2012.54.4.93

  • Tariq, M. H. (2015). Effect of CSR on employee engagement. Indian Journal of Science and Technology, 8(S4), 301. doi:10.17485/ijst/2015/v8is4/64700

  • The human resource craze: Human performance improvement and employee engagement. (2008). Strategic Direction, 24(8). doi:10.1108/sd.2008.05624 had.007.

  • Valentin, M. A., Valentin, C. C., & Nafukho, F. M. (2015). The engagement continuum model using corporate social responsibility as an intervention for sustained employee engagement. European Journal of Training and Development, 39(3), 182-202. doi:10.1108/ejtd-01-2014-0007


Abstract Views: 421

PDF Views: 0




  • Employee Engagement in Corporate Social Responsibility (CSR):Reflection from Indian Banking Sector

Abstract Views: 421  |  PDF Views: 0

Authors

Deepali Soni
Department of Management, I.K. Gujral Punjab Technical University, Punjab, India
Pooja Mehta
Department of Management, I.K. Gujral Punjab Technical University, Punjab, India

Abstract


Many organizations have started believing that an actively engaged workforce is the productive asset of a company and, thus, it is well researched that corporate social responsibility (CSR) programme is an asset too for an organization to be successful in maintaining motivated workforce, gaining reputation, and attracting talent. But most of the time, leaders forget that simply putting good CSR programme will not help to attract talent pool, get motivated workforce, and maintain good reputation. Employee engagement is a well-researched concept. There is an agreement that employee engagement entails more than just motivation. So, this is the time for organizations to integrate these two constructs - CSR and Employee Engagement. Cone Millennial Cause group conducted research titled: “The 2020 Workplace” and found that 80% of a sample of 1,800 (18-25 years old) wanted to work for the company which considered their impact on society. Organizations are becoming conscious towards their contribution to the society and the environment in which they operate. This paper takes into account CSR and Employee Engagement as related constructs that influence each other significantly. The researcher attempts to review existing literature on the topic and tries to explore some CSR employee engagement practices of select Indian banks. This research contributes to the existing body of knowledge related to the relation between CSR and employee engagement.

Keywords


Corporate Social Responsibility, Employee Engagement, Workforce.

References