Contributory Factors in Employee Satisfaction: an Empirical Investigation of Banking Industry
Subscribe/Renew Journal
Research Background: Banking industry has sufficiently undergone rapid changes in India and with the entry of foreign players and strong private players the face of industry was redefined completely. In wake of these changes, the changes in the fundamentals and structure of banking industry majorly led by competition and technology of the banking industry also affected the role of internal customers i.e. the employees of the industry. Besides several other changes took place in the industry which led to huge churning of employees in the industry thus the need for caring for the satisfaction of employees also became important. There are several antecedents of employee satisfaction found in various studies conducted in different areas of different industries and sectors. The critical examination done on those antecedents have concluded on certain factors to be of enormous significance to assess and evaluate employee satisfaction in banks. The study entails to empirically establish the causal factors in determining the satisfaction of the bank employees. It not only aims to establish the contributory factors but also assess the current level of employee satisfaction in the banks.
Methodology: The study factor analyzed the responses of 300 bank employees from public and private sector banks in India. Multiple Regression was applied to determine the major contributors to employee satisfaction.
Aims: To determine the causal factors in employee satisfaction and also to determine which factors are major contributors to employee satisfaction of the Indian banks.
Findings: The study found that motivators, organisational support, reward, career growth and job enrichment are the main factors contributing to employee satisfaction in Indian banks. The study further empirically establishes that organisational support is the major contributor to employee satisfaction followed by reward and job enrichment.
Conclusion: The current study empirically establishes that five factors bring about the satisfaction or dissatisfaction of the employees, specifically in the banking industry. These factors are motivators, organisational support, reward, career growth, and job enrichment. The paper further examines the level of employee satisfaction with respect to these causal factors. It is established that employees are only somewhat satisfied with the motivators, organisational support, reward, and career growth. The job enrichment is the only factor spotted to be contributing to the satisfaction of the employees, the parameter on which employees are more than satisfied. Further the study concludes that organisational support is the most important contributor to employee satisfaction followed by reward and job enrichment. motivators and career growth are insignificant in determining employee satisfaction in the banks.
- Bernal, J.G., Castel, A.G., Navarro, M.M., & Torres, P.R., (2005). Job satisfaction: empirical evidence of gender differences. Women in Management Review, 20(4), 279-288.
- Bettencourt, L. A., & Brown, S. W. (1997). Contact employees: relationships among workplace fairness, job satisfaction and prosocial behaviors. J Retail, 73(1), 39–61.
- Bjerke, R., Ind, N., & Paoli De, D. (2007). The impact of aesthetics on employee satisfaction and motivation. EuroMed Journal of Business, 2(1), 57-73.
- Cranny, C. J., Smith, P.C., & Stone, E.F. (1992). Job satisfaction: How People Feel About Their Jobs and How It Affects Their Performance, New York: Lexington.
- DeSantis, V. S., & Durst, S. L. (1996). Comparing job satisfaction among public- and private-sector employees. American Review of Public Administration, 26, 327-343.
- Durst, S. L., & DeSantis, V. S. (1997). The determinants of job satisfaction among federal, state, and local government employees. State and Local Government Review, 29(1), 7-16.
- Ellickson MC & Logsdon K (2001). Determinants of job satisfaction of Municipal Government employees. State 17 and Local government Review, 33 (3), 173-184.
- Fenton-O’Creevy, M. (1998). Employee involvement and the middle manager: Evidence from a survey of organizations. Journal of Organizational Behaviour, 19, 67-84.
- Fogarty, T. (1994). Public accounting experience: The influence of demographic and organisational attribute. Managerial Auditing Journal, 9(7), 12–20.
- Gremler, D. D., Bitner, M. J., & K. R. Evans. (1994). The internal service encounter. International Journal of Service Industry Management, 5(2), 34-56.
- Heller, F. A., Pusic, E., Strauss, G. & Wilpert, B. (1998). Organisational Participation: Myth and Reality, Oxford University Press, Oxford.
- Herzberg, F., Mausner, B., & Synderman, B. B. (1959). The Motivation to Work. NewYork: John Wiley.
- Herzberg, F. (1982). The Managerial Choice: To be Effi cient and To be Human (2nd ed.). Salt Lake City, UT: Olympus.
- Herzberg, F. (1987). One more time: How do you motivate employees. Harvard Business Review, 65(5), 109-120.
- Homburg, C., & Stock, R. (2004). The link between sales people job satisfaction and customer satisfaction in a business to business context: A dyadic analysis. Journal of the Academy of Marketing Science, 32(2), 144 -158.
- Kim, W. G., Leong, J. K., & Lee, Y. K. (2005). Effect of service orientation on job satisfaction, organizational commitment, and intention of leaving in a casual dining chain restaurant. International Journal of Hospitality Management, 24, 171-193.
- Lam, T., Baum, T., & Pine, R. (2001). Study of managerial job satisfaction in Hongkong's Chinese restaurants. International Journal of Contemporary Hospitality Management, 13(1), 35-42.
- Laschinger H. K. S., Finegan J., Shamian J. & Wilk, P. (2001). Impact of structural and psychological empowerment on job strain in nursing work settings. Journal of Nursing Administration, 31, 260–272.
- Lau, R. S. M., & May, B. E. (1999). A longitudinal study of quality of work life and business performance. Business Research Bureau, 53(2), 1-7.
- Lee, Y. K., Nam, J. H., Park, D. H., & Lee, K. A. (2006). Customer-oriented prosocial behavior of customer-contact employees. J. Serv. Mark., 20(4), 251-264.
- Locke, E. A., (1976). The nature and causes of job satisfaction. In Dunnette, M.D. (Ed). Handbook of Industrial and Organizational Psychology, Rand McNally, Chicago, IL, 1297-1350.
- Lund, D. B. (2003). Organizational culture and job satisfaction. Journal of Business & Industrial Marketing, 18(3), 219-236.
- Michael, F. (2008). A quantitative study investigating relationships among leadership style, employee satisfaction, and employee tenure. University of phoenix, 151.
- Moyes, G. D., & Shao, L. P., Newsome, M. (2008). Comparative analysis of employee job satisfaction in the accounting profession. Journal of Business & Economics Research, 6(2), 65-81.
- Oshagbemi, T., (2003). Personal correlates of job satisfaction: Empirical evidence from UK universities. International Journal of Social Economics, 30(12), 1210-1232.
- Rainey, H. G. (1997). Understanding and Managing Public Organizations. San Francisco: Jossey-Bass.
- Ritchie, S., & O'Malley. (2009). The Role of Emotional Labor in Performance Appraisal: Are Supervisors Getting into the Act, The university of Acron, 7.
- Schlesinger, L. A., & Heskett, J. L. (1991). Breaking the cycle of failure in services. Sloan Management Review, 32, 17-28.
- Schneider, B., & Brief, A.P. (1992). Foreword in Cranny, C.J., Smith, P.C., & Stone, E.F. (Eds). Job Satisfaction, Lexington Books, New York, NY.
- Smith, P. B., Dugan, S., & Trompenaars, F. (1996). National culture and the values of organizational employees: A dimensional analysis across 43 nations. Journal of Cross- Cultural Psychology, 27, 231-264.
- Spector, P. (1997). Job Satisfaction: Application, Assessment, Cause and Consequences, Sage Publications, London.
- Susskind, A. M., Borchgrevink, C. P., Kacmar, K. M., & Brymer, R. A. (2000). Customer service employees' behavioral intentions and attitudes: An examination of construct validity and a path model. International Journal of Hospitality Management, 19, 53-77.
- Weiss, H. M. (2002). Deconstructing job satisfaction: Separating evaluations, beliefs and affective experiences. Human Resource Management Review, 12, 173-194.
- Wittmer, D. (1991). Serving the people or serving for pay: Reward preferences among government, hybrid sector, and business managers. Public Productivity and Management Review, 14, 369-383.
- Wright, B. E., & Kim, S. (2004). Participation's infl uence on job satisfaction: The importance of job characteristics. Review of Public Personnel Administration, 24(1), 18-40.
- Valentine, S., & Fleischman, G. (2008). Ethics programs perceived corporate social responsibility and job satisfaction. Journal of Business Ethics, 77(2), 159–172.
Abstract Views: 754
PDF Views: 0