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Media Induced Consumerism-A Study of the Times of India


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1 Department of Communication, Management & Technology, Guru Jambheshwar University of Science and Technology, Hisar-125 001, India
2 Department of Mass Communication, Indira Gandhi National, Open University, New Delhi-110 068, India
     

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  • Media Induced Consumerism-A Study of the Times of India

Abstract Views: 278  |  PDF Views: 0

Authors

P. K. Jena
Department of Communication, Management & Technology, Guru Jambheshwar University of Science and Technology, Hisar-125 001, India
Shikha Rai
Department of Mass Communication, Indira Gandhi National, Open University, New Delhi-110 068, India

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DOI: https://doi.org/10.15655/mw%2F2010%2Fv1i2%2F53653