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Science Communication in India—The Moderating Impact of Socio-Cultural Cognition


Affiliations
1 Keonjhar district of Odisha, Keonjhar-758 022, India
2 Department of Humanities and Social Sciences, Indian Institute of Technology Kharagpur - 721 302, West Bengal, India
     

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Science communicators in India assume that people are isolated, N-number of individual units of symmetrical scientific cognition and knowledge deficiency which can be addressed by a top-down, structured, rationalized flow of information and education. They fail to understand that humans are an organic part of a socio-cultural whole with complex cognitive and emotional interconnectedness. Based upon our live experience of science communication in India and the review of extant literature, we have tried to disentangle the values associated with the scientific community's approach to science communication in India and those of the general public who are supposed to be enlightened.

Keywords

Cultural Cognition Of People, Deficit of Knowledge, Pluralistic Approach, Science Communication, Top-down Process
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  • Science Communication in India—The Moderating Impact of Socio-Cultural Cognition

Abstract Views: 314  |  PDF Views: 0

Authors

Harapriya Padhi
Keonjhar district of Odisha, Keonjhar-758 022, India
Amarendra Kumar Dash
Department of Humanities and Social Sciences, Indian Institute of Technology Kharagpur - 721 302, West Bengal, India

Abstract


Science communicators in India assume that people are isolated, N-number of individual units of symmetrical scientific cognition and knowledge deficiency which can be addressed by a top-down, structured, rationalized flow of information and education. They fail to understand that humans are an organic part of a socio-cultural whole with complex cognitive and emotional interconnectedness. Based upon our live experience of science communication in India and the review of extant literature, we have tried to disentangle the values associated with the scientific community's approach to science communication in India and those of the general public who are supposed to be enlightened.

Keywords


Cultural Cognition Of People, Deficit of Knowledge, Pluralistic Approach, Science Communication, Top-down Process



DOI: https://doi.org/10.15655/mw%2F2012%2Fv3i2%2F53659