Media Management Trends, Techniques and Dynamics: An Indian Experience

Globally, Media is going through a drastic transformation. The fight for survival is leading to innovation of technologies and creativity in the fields of journalism and mass communication, and in this process many organizations are adapting newer forms of journalism. Media moguls irrespective of their age and borders are relentlessly spearheading cross media ownerships combined with convergence of media platforms, paving way for media management to be studied from a never before seen perspective. However, as media industries continue to consolidate and expand their operations beyond domestic borders, it has become all the more imperative to study and research media management with respect to trends, techniques and dynamics from a global standpoint of media consolidation, diversification, and convergence.