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What Gamification Tells us about Web Communication


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1 Mississippi State University, United States
     

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The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.  

Keywords

Gamification, Facebook, Silverpop, Bunchball.
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  • What Gamification Tells us about Web Communication

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Authors

Mark Goodman
Mississippi State University, United States
Danae Carlson
Mississippi State University, United States
Laci Kyles
Mississippi State University, United States
Nick Goodman
Mississippi State University, United States

Abstract


The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.  

Keywords


Gamification, Facebook, Silverpop, Bunchball.

References





DOI: https://doi.org/10.15655/mw%2F2015%2Fv6i2%2F65665