Open Access
Subscription Access
Open Access
Subscription Access
What Gamification Tells us about Web Communication
Subscribe/Renew Journal
The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.
Keywords
Gamification, Facebook, Silverpop, Bunchball.
Subscription
Login to verify subscription
User
Font Size
Information
- Associated Press (2013, April 25). Zynga continues to lose money, gamers and employees. NDTV. Retrieved from http://gadgets.ndtv.com/games/news/zynga-continues-to-lose-money-gamers-and-employees-358957
- Axon, S. (2010, February 17). Who's Playing Social Games? [STATS]. Retrieved from http://mashable.com/2010/02/17/social-gaming-survey/
- Ben-Sira, Z. (1976). The function of the professional's affective behavior in client satisfaction: A revised approach to Social Interaction Theory. Journal of Health and Social Behavior, 17(March): 3-11.
- Brehm, J. W. & Cohen, A.R. (1962). Explorations in Cognitive Dissonance. Hoboken: John Wiley & Sons, Inc. Bunchball (2012). Enterprise Gamification: The Gen Y Factor. Retrieved from http://www.bunchball.com/.
- Cacioppo, J.T. and Petty, R.E. (1984). The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion. Journal of Personality and Social Psychology, 46(1), 69-81.
- Diele, O. (2012, September 23). From generation to generation: the ripple effects of women and gaming. Retrieved from http://venturebeat.com/2012/09/23/from-generation-to-generation-the-ripple-effectsof-women-and-gaming/
- Fiske, J. (1987). Television culture. New York: Rutledge.
- Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
- Goodman, M., Rolfe, S. and Goodman, K. (2011). The Consumer Culture-From the Radio Act to iPhones. Media Watch, 2(1), 35-42.
- Gramsci, A. (1988). The Antonio Gramsci reader: Selected writings 1916-1935. David Forgacs (Ed.). New York: NYU Press, 421.
- Gramsci, A. (2007). Antonio Gramsci prison notebook, Volume 3. Joseph A. Buttigieg (Ed.). New York: Colombia University Press, 64-65.
- Hall, S. (1982). The rediscovery of ideology: Return of the repressed in media studies. Cultural theory and popular culture: A reader, 111-41.
- Harmon-Jones, E. & Mills, J., eds (1999). Cognitive Dissonance: Progress On A Pivotal Theory in Social Psychology. Washington, D.C.: APA.
- Ingram, M. (2010, February 17). Average social gamer is a 43-year-old woman. Retrieved from http://gigaom.com/2010/02/17/average-social-gamer-is-a-43-year-old-woman/
- Krom, C. L. (2012). Using Farmville in an introductory Managerial Accounting Course to Engage Students, Enhance Comprehension, and Develop Social Networking Skills. Journal of Management Education. 36:848. Retrieved from http://jme.sagepub.com/content/36/6/848
- Kuhn, M.H. (2008). Major trends in tymbolic interaction theory in the past twenty-five years. The Sociological Quarterly, 5(1), 61-68.
- Marketing Vox (2010, August 5). Women game differently. Retrieved from http://www.marketingcharts.com/direct/women-game-differently-13775/
- Marketing Vox (2011, September 6). Zynga to launch Adventure World. Relevant brands take note. Retrieved from http://www.marketingvox.com/zynga-to-launch-adventure-world-relevant-brands-take-note-049796/
- Mulvey, L. (1988). Visual pleasure and narrative cinema. Pendley, C. (Ed.), Feminism and film theory, New York: Rutledge, 57-68.
- Paharia, R. (2013). How to revolutionize customer and employee engagement with big data and gamification: Loyalty 3.0. McGraw Hill: New York.
- Reichert, T. and Lambaise, J, (Eds). (2006). Sex and consumer culture: The erotic content of media and marketing. London: Lawrence Erlbaum Associates.
- Rotter, J. (1975). Some problems and misconceptions related to the construct of internal versus external control of reinforcement. Journal of Consulting and Clinical Psychology, 43(1), 56-67.
- Sarli, A. & Baharun, R. (2011). The position of psychographic variables on target market: Segmentation and marketing. Saarbruecken, Germany: Lambert Academic Publishing.
- Sherif, C., Sherif, M., and Nebergall, R. (1965). Attitude and attitude change: The social judgment involvement approach. Philadelphia: Saunders.
- Snyder, M. (2013) The beginning of the end.
- Streitfeld, D. and Wortham, J. (2012, July 25). The news isn't good for Zynga, maker of Farmville. New York Times. Retrieved from http://www.nytimes.com/2012/07/26/technology/for-zynga-a-reversal-offortune.html?_r=1&
- Summers, N. (2013, March 23). As Facebook hits 250m monthly gamers it starts rolling out a new Games feed on profiles. Retrieved from http://thenextweb.com/facebook/2013/03/26/facebook-hits-250m-monthlygamers-with-more-than-100-developers-generating-over-1m-in-2012/
- Telegraph (2009). Nintendo Wii most popular console among female gamers. Retrieved from http://www.telegraph.co.uk/technology/video-games/nintendo/6672402/Nintendo-Wii-most-popularconsole-among-female-gamers.html
- The Economist. (2013, March 14). Hyperinflation: Fearing the worst. Retrieved from http://www.economist.com/blogs/freeexchange/2013/03/hyperinflation
- Weinstein, A. (1993). Market segmentation: Using demographics, psychographics and other niche marketing techniques to predict and model customer behavior. Chicago: Probus Pub Co.
- Williams, L. (1999). Hard core: Power, pleasure, and the "frenzy of the visible", expanded edition. Berkeley: University of California Press.
Abstract Views: 886
PDF Views: 2