Open Access
Subscription Access
Open Access
Subscription Access
Glocalisation, Cultural Identity, and the Political Economy of Indian Television
Subscribe/Renew Journal
From its Delhi moorings in the late 1950's till date, the Indian television has gone through steady evolution marked by phases of silent or radical revolution. Born with a political agenda of national reconstruction and turning out to be an ideological hegemony, its course has been redefined by absorbing transnational media participation and the dispersion of ideas in regional channels. It is to be noted that the Indian media market has shown resistance to both global as well as national cultural hegemony. While large scale glocalisation by the transnational media networks these days is the recognition that Indian market and culture cannot be radically colonised, the expansion of regional language channels later has weakened the hegemonic authority of national networks. The Indian market today is defined by the simultaneous presence of the global, the local, the regional, and the glocal media signifiers. Taken together, these significations point at a larger picture of glocalisation of market culture, especially, where the consumer agency consists of participants across space, class, gender, and generation.
Keywords
Glocalisation, Decolonisation, Decentralisation, Indian Television, Cultural Identity.
Subscription
Login to verify subscription
User
Font Size
Information
- Appadurai, A. (1990). Disjuncture and Difference in the Global Cultural Economy. In M. Featherstone (Ed.), Global culture (pp. 295-310). London: Sage Publications.
- Bhatt, S. C. (1994). Satellite invasion of India. New Delhi: Gyan Publications.
- Cayla, J. & Koops-Elson. M. (2006). Global men with local ischolar_mains: Representation and hybridity in Indian advertising. In L. Stevens & J. Borgerson (Eds.), Gender and consumer behavior, Volume 8 (pp. 150-164). Edinburgh, Scotland: Association for Consumer Research. Retrieved from http://www.acrwebsite.org/search/viewconference- proceedings.aspx?Id=12508
- Cullity, J. (2002). The global desi: Cultural nationalism on MTV India. Journal of Communication Inquiry, 26 (4), 408 - 425.
- Dash, A. K. (2012). Advertising strategy and cultural blend: Glocal identities in Indian TV commercials. Unpublished PhD diss., Indian Institute of Technology Kharagpur, India.
- Dwyer, R. (2002). Yash Chopra. London: British Film Institute.
- Giddens, A. (1991). Modernity and self-identity: Self and society in the late modern age. Cambridge: Polity Press.
- Jansson, A. (1999). Contested meanings: Audience studies and the concept of cultural identity. Intexto, Porto Alegre: UFRGS, 1 (5), 1-31.
- Kadri, M. (2006). Glocal-Cola: Visual communications of Coca Cola in India as a site of mediation between global and local factors. Retrieved from http://randomspecific.com/wp-content/uploads/2009/03/glocal_cola.pdf
- Kumar, S. (1998). Star on the horizon: Global, national, local (Tele)visions. PhD diss., Indiana University. Ann Arbor, US.
- Kumar, S. (2000). An Indian personality for television. Jump Cut: A Review of Contemporary Media, 43: 92-101. Retrieved from http://www.ejumpcut.org/archive/onlinessays/JC43folder/TVinIndia.html
- Mitra, A. (1993). Television in India: A study of the Mahabharata. New Delhi: Sage Publications.
- Ninan, S. (1995). Through the magic window: Television and change in India. New Delhi: Penguin Books.
- Pendakur, M. & Kapur, J. (1997). Think globally, program locally: Privatization of Indian national television. In M. Bailie & D. Winseck (Eds.) Democratizing communication (pp. 195-217). Cresskill, NJ: Hampton Press.
- Prahalad, C. K. & Lieberthal, K.(1998). The end of corporate imperialism. Harvard Business Review, 76 (4), 68-79.
- Rajgopal, A. (1993). The rise of national programming: The case of Indian television. Media, Culture and Society, 15, 91-111.
Abstract Views: 791
PDF Views: 2