Social Armed Forces:A Comparative Analysis of the Popularity of Two US Flight Demonstration Teams on Facebook

Social media has been used by business organizations for quite some time now for purposes not limited to promote their products and services, attract new age customers and handle their grievances. Public Figures like politicians, sportsperson, etc. as well as public offices like the various government ministries are making use of the social media as a public relations medium. Interestingly, the armed forces across the globe are also adopting social media to connect with the online population. This paper attempts to undertake a comparative study of the first-looks and popularity indexes between the social media presence of two organizations which are into similar functions of conducting air flight demonstrations. The organizations under study are the United States (U.S.) Navy Blue Angels and the U.S. Air Force Thunderbirds.