![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
A System Dynamic Approach to Analyse the Impact of Electronic Word of Mouth on Box Office Revenue
Movie industry is one of the most dynamic industries. It has been always an area of interest for movie makers to know in advance that how their movies will be performing at the box office. With the advent of internet, consumers are looking for information through various online sources like blogs, social media, review websites etc. The information about new movie releases can easily be searched by using popular search engines online. The rate of search about a movie shows the interest of movie goers. This can impact the actual no. of movie goers, hence creating a direct impact on box office revenue. This paper is a novice attempt to evaluate the impact of electronic word of mouth on the success of a movie. The impact of eWOM is measured using Google trends search and the success of the movie is predicted by analyzing the Boxoffice revenue. The results show that there is a significant relationship between the number of times a movie is searched on Google and the corresponding box office sales.
Keywords
Box Office Sales, Electronic Word of Mouth, Google Trends, Movie Forecasting.
User
Font Size
Information
- Bass, F. M., Krishnan, T. V., & Jain, D. C. (1994). Why the Bass model fits without decision variables. Marketing Sci ence, 13 (3(Summer)), 204–223.
- Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing, 6 (3), 241–254.
- Cheung, C. M., & Lee, M. K. (2012). What drives consumers to spread electronic word of mouth in online consumer opinion platforms. Decision Support system, 53(1), 218–225.
- Chevalier, J. A., &Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book Reviews. Journal of Marketing Research, 43, 345–354.
- Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Earlbaum Associates.
- Danescu-Niculescu-Mizil, C., Kossinets, G., Kleinberg, J., & Lee, L. (2009, April). How opinions are received by online communities: a case study on amazon. com helpfulness votes. In Proceedings of the 18th international Conference on World wide web, ACM, pp. 141–150.
- DNA, (2016), Retrieved from: http://www.dnaindia.com/ entertainment/report-neerja-flies-at-box-office-sonamkapoorstarrer-grows-on-word-of-mouth-rakes-rs-760crore-on-day-2-2180424
- Duan, W., Gu, B., &Whinston, A. B. (2008). The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry. Journal of retailing, 84(2), 233-242.
- Forrester, J. W. (1961), Industrial dynamics, MIT press: Cambridge, MA
- Google Trends Retrived from: https://trends.google.com/ trends/explore?q=neerja
- Henning-Thurau, T., Gwinne, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word of mouth via consumer opinion platform: What motivates consumers to articulate themselves on internet? Journal of Interactive Marketing, 18(1), 38–52.
- HrithikShah (2016 March 19). Neerja movie budget profit hit or flop box office collection : verdict : Superhit. Retrived from: http://mtwiki.blogspot.in/2016/02/neerja-moviebudgetprofit-hit-or-flop-box-office.html
- IAMAI Report. (2015, November 17). Retrieved from: IAMAI: http://www.iamai.in/media/details/4486,%20 New%20Delhi,%20November%2017,%202015
- IANS. (2016, January 31). ‘Neerja’ starring Sonam Kapoor made in Rs.21 crore budget. Retrieved from: http://indianexpress.com/article/entertainment/bollywood/neerja-starringsonam-kapoor-made-in-rs-21-crore-budget/
- Lis, B., &Nebler, C. (2014). Electronic Word of Mouth. Business and Information system Engineering, 6(1), 63–65.
- Matusitz, J., &Payano, P. (2011). The Bollywood in Indian and American Perceptions: A Comparative Analysis. India Quarterly: A Journal of International Affairs, 67(1), 65–77. doi:10.1177/097492841006700105
- Matusitz, J., &Payano, P. (2012). Globalisation Of Popular Culture: From Hollywood To Bollywood. South Asia Research, 32(2), 123-138. doi:10.1177/0262728012453977
- Neerja (2016), Retrived from: http://www.boxofficemojo.com/movies/?id=neerja.htm
- Neerja Budget & Box Office Collection: Steady. (n.d.). Retrieved from: http://www.bollymoviereviewz.com/2016/02/ neerja-budget-box-office-opening-decent.html
- Panaligan, R., & Chen, A. (2013). Quantifying movie magic with google search. Google Whitepaper—Industry Perspectives+ User Insights.
- Ram Madhvani (Director), 2016. Neerja [Fox Star Studios]. India: Hindi
- Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.
- Rui, H., Liu, Y., &Whinston, A. (2013). Whose and what chatter matters? The effect of tweets on movie sales. Decision Support Systems, 55(4), 863–870.
- Sterman J.D. (2000).Business Dynamics: System Thinking and Modelling for a Complex World. Irwin Mcgraw-Hill, Boston.
- Sterman,J.D.(1992).Teaching Takes off: Flight simulators for management education. MS Today (october), 40–44
- Zhang, X., &Dellarocas, C. (2006). The lord of the ratings: is a movie’s fate is influenced by reviews?. ICIS 2006 Proceedings, 117.
![](https://i-scholar.in/public/site/images/abstractview.png)
Abstract Views: 335
![](https://i-scholar.in/public/site/images/pdfview.png)
PDF Views: 98