Family Vacation Decision-Making - An Indian Outlook

In the last two decades, Indian families have witness drastic changes in terms of family setup, lifestyle and type of bond and relationship that exists among the members of a family. The families are now becoming more open, receptive and adaptive to the changes all around. Family outings/vacations are one such event, where the perception of Indian people has got change to a larger extent. Now-a-days families do plan to go for vacations and are ready to spend some time to decide what, where and how about it. Thus through this study the author intends to unravel, deeper understanding of the cues of vacation in case of Indian families. The paper also tries to understand the level of involvement of all family members during the decision-making process and how they are able to shape up their expectations and individual interests in the mutual benefit and interest. For the study author has adopted a qualitative approach to get deeper insight of respondent's individual and familial preferences as well as his/her social influences.