SAMVAD: International Journal of Management

Open Access Open Access  Restricted Access Subscription Access

A Study to Ascertain the Relative Worth of the Alluring Employment Factors of Students Pursuing Select Professional Courses in Assam Central University


Affiliations
1 Department of Commerce, Assam University, Silchar, India
 

In this competitive era attracting and retaining efficient employees has multi-facet importance to the employers. In order to allure efficient employees and retain them employers eventually adopted a marketing strategy ‘Employer Branding’. The concept of Employer Branding got popularized during 90s’ with emergence of globalization. The present study is an attempt to comprehend the perception of would-be employees regarding select employment factors that they consider vital for taking their employment decision. Thus, the study is designed in order to identify the employment factors that are capable to allure the potential employees and thereafter to gauge their relative weight. The study further tries to compare the perception of the respondents’ preferred factor of employment on account of some select demographic variables. The study incorporated 61 B.Tech and B.Pharma students studying in Assam University, Silchar as sample respondents. Structured questionnaire has been used as tool for recording the perception of the respondents and used Average, Standard Deviation, Spearman’s Rank Correlation for analyzing the data. Result of the study highlighted that Direct Monetary Benefit is such a factor that has maximum capacity to allure the potential employees and Welfare Facility the least.

Keywords

Employer Branding, Employment Decision, India, Perception-Based Study.
User
Notifications
Font Size

  • Aggarwal, S. (2015). Factors determining employer branding in India- an empirical of fresh management studies. International Journal of Applied Sciences and Management, 1(1), 79−90.

  • Ambler, T. & Barrow, S. (1996). The employer brand. The Journal of Brand Management, 4(3), 185−206.

  • Backhaus, K. & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501−517.

  • Bajaj, T. & Panchal, R. (2013). A comparative study of employer brand image between Zydus Cadila and Cipla companies in Indian context. International Monthly Referred Journal of Research in Management and Technology, 2, 65−71.

  • Bonaiuto, M., et al. (2013). Managing employer brand attributes to attract potential future leaders. Journal of Brand Management, 20(9), 779−792.

  • Figurska, I. & Matuska, E. (2013). Employer branding as a human resource mangement strategy. Human Resource Management and Econimocs, 7(2), 35−51.

  • Uthayasuriyan, K. & Vijayalakshmi, V. (2015). The employer branding on employee performance. Indian Journal of Applied Research, 5(8)


Abstract Views: 428

PDF Views: 140




  • A Study to Ascertain the Relative Worth of the Alluring Employment Factors of Students Pursuing Select Professional Courses in Assam Central University

Abstract Views: 428  |  PDF Views: 140

Authors

Dinesh Kumar Pandiya
Department of Commerce, Assam University, Silchar, India
Arijeet Das
Department of Commerce, Assam University, Silchar, India
Augusti Laishram
Department of Commerce, Assam University, Silchar, India

Abstract


In this competitive era attracting and retaining efficient employees has multi-facet importance to the employers. In order to allure efficient employees and retain them employers eventually adopted a marketing strategy ‘Employer Branding’. The concept of Employer Branding got popularized during 90s’ with emergence of globalization. The present study is an attempt to comprehend the perception of would-be employees regarding select employment factors that they consider vital for taking their employment decision. Thus, the study is designed in order to identify the employment factors that are capable to allure the potential employees and thereafter to gauge their relative weight. The study further tries to compare the perception of the respondents’ preferred factor of employment on account of some select demographic variables. The study incorporated 61 B.Tech and B.Pharma students studying in Assam University, Silchar as sample respondents. Structured questionnaire has been used as tool for recording the perception of the respondents and used Average, Standard Deviation, Spearman’s Rank Correlation for analyzing the data. Result of the study highlighted that Direct Monetary Benefit is such a factor that has maximum capacity to allure the potential employees and Welfare Facility the least.

Keywords


Employer Branding, Employment Decision, India, Perception-Based Study.

References