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A Study to Ascertain the Relative Worth of the Alluring Employment Factors of Students Pursuing Select Professional Courses in Assam Central University


Affiliations
1 Department of Commerce, Assam University, Silchar, India
 

In this competitive era attracting and retaining efficient employees has multi-facet importance to the employers. In order to allure efficient employees and retain them employers eventually adopted a marketing strategy ‘Employer Branding’. The concept of Employer Branding got popularized during 90s’ with emergence of globalization. The present study is an attempt to comprehend the perception of would-be employees regarding select employment factors that they consider vital for taking their employment decision. Thus, the study is designed in order to identify the employment factors that are capable to allure the potential employees and thereafter to gauge their relative weight. The study further tries to compare the perception of the respondents’ preferred factor of employment on account of some select demographic variables. The study incorporated 61 B.Tech and B.Pharma students studying in Assam University, Silchar as sample respondents. Structured questionnaire has been used as tool for recording the perception of the respondents and used Average, Standard Deviation, Spearman’s Rank Correlation for analyzing the data. Result of the study highlighted that Direct Monetary Benefit is such a factor that has maximum capacity to allure the potential employees and Welfare Facility the least.

Keywords

Employer Branding, Employment Decision, India, Perception-Based Study.
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Abstract Views: 410

PDF Views: 132




  • A Study to Ascertain the Relative Worth of the Alluring Employment Factors of Students Pursuing Select Professional Courses in Assam Central University

Abstract Views: 410  |  PDF Views: 132

Authors

Dinesh Kumar Pandiya
Department of Commerce, Assam University, Silchar, India
Arijeet Das
Department of Commerce, Assam University, Silchar, India
Augusti Laishram
Department of Commerce, Assam University, Silchar, India

Abstract


In this competitive era attracting and retaining efficient employees has multi-facet importance to the employers. In order to allure efficient employees and retain them employers eventually adopted a marketing strategy ‘Employer Branding’. The concept of Employer Branding got popularized during 90s’ with emergence of globalization. The present study is an attempt to comprehend the perception of would-be employees regarding select employment factors that they consider vital for taking their employment decision. Thus, the study is designed in order to identify the employment factors that are capable to allure the potential employees and thereafter to gauge their relative weight. The study further tries to compare the perception of the respondents’ preferred factor of employment on account of some select demographic variables. The study incorporated 61 B.Tech and B.Pharma students studying in Assam University, Silchar as sample respondents. Structured questionnaire has been used as tool for recording the perception of the respondents and used Average, Standard Deviation, Spearman’s Rank Correlation for analyzing the data. Result of the study highlighted that Direct Monetary Benefit is such a factor that has maximum capacity to allure the potential employees and Welfare Facility the least.

Keywords


Employer Branding, Employment Decision, India, Perception-Based Study.

References