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Dear Readers,

Greetings!!

It gives me immense pleasure to bring XVII issue of SAMVAD - A double blind peer reviewed bi-annual international Journal of Management with e-ISSN 2348-5329, published by SIBM Pune. Samvad is also indexed in Indian Citation Index (ICI) now.

Like every issue of SAMVAD, this issue also comprises of articles on the important contemporary topics. In addition, it also has an interesting Case study for readers.


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