SAMVAD: International Journal of Management

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Risk perception plays an important role in investment decisions and is an emerging field in behavioural finance. Risk is an integral part of all investment which determines the return on investments. It is the loss or injury for the expected returns. Risk perception is an investor's belief or opinion based on their sensory information and became a critical success factor in all investment decisions. Various factors influence investor’s perception on risk and return. This study aims to identify the factors influencing investor's perception on risk and return.

Keywords

Belief, Perception, Risk, Return.
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