SAMVAD: International Journal of Management

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With the advent of social media especially Facebook, news has been redefined. Audiences like commenting and sharing news in the virtual reality. The discourse of democratization of news, citizen journalism and virtual community identity has been the order of the day. Political economy of media and participatory news culture has been the dominant narratives in online news posts in social media. This paper attempts to unravel the space of news posts in Facebook in the light of gatekeeping, political economy of media, community identity and newer relationship among the audiences in the virtual reality

Keywords

Facebook, Online News, Gatekeeping, Participation.
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