SAMVAD: International Journal of Management

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The business model of any organisation is important for the growth of a company, it helps in earning revenues, raising funds, and effective working of the organisation. This type of innovation in the business models not only comes from innovators but also from observing and learning from other business models. India has now become home to many successful startup ventures such as Oyo, Swiggy, Urban clap among many others. Despite of having such a low success rate in the startup industry it is therefore essential for us to understand the models these organizations have used to scale up there functioning and operations. The equilibrium between demand and supply is the key to any successful venture.

Keywords

Aggregator Model, Business Development, Managing Supply, Startup.
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