SAMVAD: International Journal of Management

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The commercial vehicle industry in India has been one of the major jobs generating and growth driving industries in India. From a modest beginning with three manufacturers in 1945, the industry now has various players fighting for competitive position. Joint ventures have been majorly used throughout the history of this industry in India by firms for achieving their strategic purposes. This study aims to provide insights on the dynamics of this joint venture usage, thereby providing an understanding on this phenomenon which has critical implications for the industry.


Keywords

Automobile Industry, Indian Joint Venture, Joint Ventures, Strategic Alliances.
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