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Factors Influencing Repurchase Intention of Organic and Natural Cosmetics for Sustainable Development


Affiliations
1 Professor, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India
2 Professor and Head, Department of Environmental Sciences, Bharathiar University, Coimbatore, Tamil Nadu, India
3 Research Assistant, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India
 

The main purpose of the study is to develop a framework to investigate the factors influencing the perceived quality and repurchase intention of organic and natural cosmetics. A total of 210 respondents participated in the survey. The results confirm the positive relationship between perceived quality and repurchase intention. Environmental awareness does not affect the perceived quality and repurchase intention. Structural Equation Modeling (SEM) is applied in this study to verify the research framework. Increased perceived value, emotional value, perceived quality and low green perceived risk will lead to increased repurchase intention of organic and natural cosmetics.


Keywords

Emotional Value, Environmental Awareness, Green Perceived Risk, Organic And Natural Cosmetics, Perceived Quality, Perceived Value, Repurchase Intention
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  • Factors Influencing Repurchase Intention of Organic and Natural Cosmetics for Sustainable Development

Abstract Views: 234  |  PDF Views: 139

Authors

Malar Mathi Krishnan
Professor, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India
A. Manimekalan
Professor and Head, Department of Environmental Sciences, Bharathiar University, Coimbatore, Tamil Nadu, India
Kanipriya Radhakrishnan
Research Assistant, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India

Abstract


The main purpose of the study is to develop a framework to investigate the factors influencing the perceived quality and repurchase intention of organic and natural cosmetics. A total of 210 respondents participated in the survey. The results confirm the positive relationship between perceived quality and repurchase intention. Environmental awareness does not affect the perceived quality and repurchase intention. Structural Equation Modeling (SEM) is applied in this study to verify the research framework. Increased perceived value, emotional value, perceived quality and low green perceived risk will lead to increased repurchase intention of organic and natural cosmetics.


Keywords


Emotional Value, Environmental Awareness, Green Perceived Risk, Organic And Natural Cosmetics, Perceived Quality, Perceived Value, Repurchase Intention

References





DOI: https://doi.org/10.53739/samvad%2F2022%2Fv25%2F172429