SAMVAD: International Journal of Management

Open Access Open Access  Restricted Access Subscription Access

Factors Influencing Repurchase Intention of Organic and Natural Cosmetics for Sustainable Development


Affiliations
1 Professor, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India
2 Professor and Head, Department of Environmental Sciences, Bharathiar University, Coimbatore, Tamil Nadu, India
3 Research Assistant, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India
 

The main purpose of the study is to develop a framework to investigate the factors influencing the perceived quality and repurchase intention of organic and natural cosmetics. A total of 210 respondents participated in the survey. The results confirm the positive relationship between perceived quality and repurchase intention. Environmental awareness does not affect the perceived quality and repurchase intention. Structural Equation Modeling (SEM) is applied in this study to verify the research framework. Increased perceived value, emotional value, perceived quality and low green perceived risk will lead to increased repurchase intention of organic and natural cosmetics.


Keywords

Emotional Value, Environmental Awareness, Green Perceived Risk, Organic And Natural Cosmetics, Perceived Quality, Perceived Value, Repurchase Intention
User
Notifications
Font Size

  • Aaker, D. A. (1991). Managing brand Equity: Capitalizing on the value of a brand name, New York: The Free press.

  • Alamsyah, D. P., Suhartini, T., Rahayu, Y., Setyawati, I., & Hariyanto, O. I. (2018, November). Green advertising, green brand image and green awareness for environmental products. In IOP Conference Series: Materials Science and Engineering, 434(1), 012160. IOP Publishing. https://doi.org/10.1088/1757-899X/434/1/012160

  • Alamsyah, D. P., & Mohammed, H. A. A. (2019). Antecedents of green awareness for Eco-Friendly Products. ASEAN Marketing Journal, 109-126.

  • Alamsyah, D., Othman, N., & Mohammed, H. (2020). The awareness of environmentally friendly products: The impact of green advertising and green brand image. Management Science Letters, 10(9), 1961-1968. https://doi.org/10.5267/j.msl.2020.2.017

  • Astawa, I. G. B., & Rahanatha, G. (2021). The influence of brand awareness on repurchase intention with perceived quality as mediation variable. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(4), 253-259.

  • Bauer, R. A. (1961). Risk handling in drug adoption: Role of company preferences. Public Opinion Quarterly, 25(4), 546-549 https://doi.org/10.1086/267050

  • Beyzavi, M., & Lotfizadeh, F. (2014). Analyzing the choice behavior based on the theory of consumption values for green products in Iran. Kuwait Chapter of the Arabian Journal of Business and Management Review, 3(12A), 124. https://doi.org/10.12816/0018853

  • Boulding, W., Karla, A., Staelin, R. & Zeithaml, V.A. (1993) A dynamic process model of service quality: from expectations to behavioral intentions. Journal of Marketing Research, 30, 7-27 https://doi.org/10.1177/002224379303000102

  • Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological bulletin, 56(2), 81.

  • Carman, J.M. (1990) Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66, 33-55.

  • Cha, S. S., & Shin, M. H. (2021). The effect of delivery food on customer emotional response and repurchase intention. The Korean journal of food & health convergence, 7(2), 1-10.

  • Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision. https://doi.org/10.1108/00251741211216250

  • Choi, E. J., & Kim, S. H. (2013). The study of the impact of perceived quality and value of social enterprises on customer satisfaction and re-purchase intention. International journal of smart home, 7(1), 239-252.

  • Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of marketing research, 16(1), 64-73.

  • De Toni, D., Eberle, L., Larentis, F., & Milan, G. S. (2018). Antecedents of perceived value and repurchase intention of organic food. Journal of Food Products Marketing, 24(4), 456-475. https://doi.org/10.1080/10454446.2017.1314231

  • Dickson, P. R., & Sawyer, A. G. (1984). Entry/exit demand analysis. ACR North American Advances.

  • Dodds, W. B. (1985). An experimental investigation of the effects of price, brand and store information on the subjective evaluation of products (Doctoral dissertation, Virginia Polytechnic Institute and State University).

  • Fornell, C. and Larcker, D.F. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), pp.39-50. https://doi.org/10.1177/002224378101800104

  • Forrester, W. R., & Maute, M. F. (2001). The impact of relationship satisfaction on attributions, emotions, and behaviors following service failure. Journal of Applied Business Research (JABR), 17(1). https://doi.org/10.19030/jabr.v17i1.8148

  • Grunert, K. G., Bech-Larsen, T., & Bredahl, L. (2000). Three issues in consumer quality perception and acceptance of dairy products. International Dairy Journal, 10(8), 575- 584. https://doi.org/10.1016/S0958-6946(00)00085-6

  • Hair, J.F. (2009). Multivariate data analysis. Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European journal of marketing. https://doi.org/10.1108/03090560310495456

  • Izzudin, M. S., & Novandari, W. (2018). The Effect of perceived quality, brand image on customer satisfaction and brand awareness toward repurchase intention. Journal of Research in Management, 1(3). https://doi.org/10.32424/jorim.v1i3.44

  • Jacoby, J., & Kaplan, L. B. (1972). The components of perceived risk. ACR Special Volumes.

  • Karatu, V. M. H., & Nik Mat, N. K. (2015). Determinants of green purchase intention in Nigeria: The mediating role of green perceived value.

  • Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trustbased consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision support systems, 44(2), 544-564. https://doi.org/10.1016/j.dss.2007.07.001

  • Kollmuss, A., & Agyeman, J. (2002). Mind the gap: why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239-260. https://doi.org/10.1080/13504620220145401

  • Lee, J. S., & Park, M. J. (2005). The relationship among service scape, emotional response and behavior intention in hotel restaurant. Journal of the Korea Service Management Society, 6(2), 105-128.

  • Micheletti, G. (2010). Using social business to reshape the capitalist economy and support environmental awareness. Inquiries Journal, 2(02).

  • Milfelner, B., Snoj, B., & Korda, A. P. (2011). Measurement of perceived quality, perceived value, image, and satisfaction interrelations of hotel services: Comparison of tourists from Slovenia and Italy. Drustvena Istrazivanja, 20(3), 605. https://doi.org/10.5559/di.20.3.01

  • Nilowardono, S., Susanti, C. E., & Rahayu, M. (2020). Effects of perceived quality and social media marketing on brand loyalty through brand trust and brand love. IOSR Journal of Business and Management, 22(8), 20-29.

  • Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumerbased brand equity: improving the measurement-empirical evidence. Journal of product & brand management. https://doi.org/10.1108/10610420510601012

  • Parasuraman, A., Zeithaml, V. & Berry, L. (1996) The behavioral consequences of service quality. Journal of Marketing, 60, 31-46. https://doi.org/10.1177/002224299606000203

  • Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of marketing research, 13(2), 184-188. https://doi.org/10.1177/002224377601300210

  • Punyatoya, P. (2014). Linking environmental awareness and perceived brand eco-friendliness to brand trust and purchase intention. Global Business Review, 15(2), 279-289. https://doi.org/10.1177/0972150914523572

  • Rakesh, S., & Khare, A. (2012). Impact of promotions and value consciousness in online shopping behaviour in India. Journal of Database Marketing & Customer Strategy Management, 19(4), 311-320. https://doi.org/10.1057/dbm.2012.30

  • Rashid, N. R. N. A. (2009). Awareness of eco-label in Malaysia’s green marketing initiative. International Journal of Business and Management, 4(8), P132 https://doi.org/10.5539/ijbm.v4n8p132

  • Sheth, J. N., Sethia, N. K., & Srinivas, S. (2011). Mindful consumption: A customer-centric approach to sustainability. Journal of the Academy of Marketing Science, 39(1), 21-39. https://doi.org/10.1007/s11747-010-0216-3

  • Singh, S., & Alok, S. (2021). Drivers of repurchase intention of organic food in India: Role of perceived consumer social responsibility, price, value, and quality. Journal of International Food & Agribusiness Marketing, 1-23. https://doi.org/10.1080/08974438.2020.1869135

  • Snoj, B., Korda, A. P., & Mumel, D. (2004). The relationships among perceived quality, perceived risk and perceived product value. The Journal of Product and Brand Management, 13(2/3), 156-167. https://doi.org/10.1108/10610420410538050

  • Suh, M. S., & Kim, S. H. (2004). The relationship of e-service scape, customers’ emotional responses and behavior. Korean Management Review, 33(1), 205-239.

  • Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203-220. https://doi.org/10.1016/S0022-4359(01)00041-0

  • Taylor, J. W. (1974). The role of risk in consumer behavior. Journal of Marketing, 38, 54-60. https://doi.org/10.1177/002224297403800211

  • Uthamaputharan, S., & Amin, M. (2013). Green Product Positioning and Purchase Intention in Malaysia. In Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management (pp. 3-355). ToKnowPress

  • Vining, J., & Ebreo, A. (1990). What makes a recycler? A comparison of recyclers and nonrecyclers. Environment and Behavior, 22(1), 55-73. https://doi.org/10.1177/0013916590221003

  • Veiga, R. T., & Ribeiro, J. A. (2011). Personality and sustainable consumption: An application of the 3M Model. ACR North American Advances.

  • Zeelenberg, M., & Pieters, R. (2004). Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services. Journal of business Research, 57(4), 445- 455. https://doi.org/10.1016/S0148-2963(02)00278-3

  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2-22. https://doi.org/10.1177/002224298805200302

  • Zielke, S. (2010), "How price image dimensions influence shopping intentions for different store formats", European Journal of Marketing, 44(6), 748-770. https://doi.org/10.1108/03090561011032702

  • Available from: https://www.futuremarketinsights.com/reports/ organic-cosmetics-market#:~:text=According%20to%20the%20analysis%20of,27.6%25%20market%20 share%20by%202031.

  • Available from: https://www.techsciresearch.com/report/ india-cosmetics-market/7222.html


Abstract Views: 265

PDF Views: 149




  • Factors Influencing Repurchase Intention of Organic and Natural Cosmetics for Sustainable Development

Abstract Views: 265  |  PDF Views: 149

Authors

Malar Mathi Krishnan
Professor, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India
A. Manimekalan
Professor and Head, Department of Environmental Sciences, Bharathiar University, Coimbatore, Tamil Nadu, India
Kanipriya Radhakrishnan
Research Assistant, Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore, Tamil Nadu, India

Abstract


The main purpose of the study is to develop a framework to investigate the factors influencing the perceived quality and repurchase intention of organic and natural cosmetics. A total of 210 respondents participated in the survey. The results confirm the positive relationship between perceived quality and repurchase intention. Environmental awareness does not affect the perceived quality and repurchase intention. Structural Equation Modeling (SEM) is applied in this study to verify the research framework. Increased perceived value, emotional value, perceived quality and low green perceived risk will lead to increased repurchase intention of organic and natural cosmetics.


Keywords


Emotional Value, Environmental Awareness, Green Perceived Risk, Organic And Natural Cosmetics, Perceived Quality, Perceived Value, Repurchase Intention

References





DOI: https://doi.org/10.53739/samvad%2F2022%2Fv25%2F172429