SAMVAD: International Journal of Management

Open Access Open Access  Restricted Access Subscription Access

Organizing On-Campus International Conference for Institutional Branding: A Review


Affiliations
1 Symbiosis Centre for Management & Human Resource Development (SCMHRD) Symbiosis International University (SIU), Pune, India
 

Management Education needs innovation and implementation of best practices in India. Several institutions have closed down owing to lack of student admission, placement opportunities and unable to withstand competition from premier institutes. Students have become demanding in terms of ROI and looking for actionable knowledge. The study has attempted to address an innovative method for engaging the student and staff of the institutes while learning the marketing skills. Hosting of International Conference during the 2-year Business Management Programme can lead to institutional branding, student engagement, sharing of knowledge with global exposure and finally,enhancing job opportunities for the students by connecting with corporate world. The need for affinity marketing, improving human skills, profit-making for a noble cause and introducing a new way of evaluating the actionable knowledge delivered by the motivated students in the form of international conference has been suggested for inclusion in the post-graduate management education programme.

Keywords

Human Skills, Affinity Marketing, Noble Cause, Intellectual Capital, Incentive.
User
Notifications
Font Size

  • Davis (2009), Branding Techniques, The Fundamentals of Branding, AVA Publishing Switzerland, pp 94-115.

  • Jayakumar & Sulthan (2014), Modelling: Employee Perception on Training and Development, SCMS Journal of Indian Management, SCMS Cochin School of Business, 11 (2), April-June 2014, pp 57-70.

  • Kulkarni & Chachadi (2014), Skills for Employability: Employers’ Perspective, SCMS Journal of Indian Management, SCMS Cochin School of Business, 11 (3), July-September 2014, pp 64-70.

  • Padmanaban & Shakeel-Ul-Rehman (2013), Comparative Analysis of Employee Training Practices for Sustainability in Telecom Industry, SONA Global Management Review, Salem (TN), 8 (1), November 2013, pp 29-35.

  • Panda & Gupta (2014), Making Academic Research More Relevant: A

  • Few Suggestions, IIMB Management Review, IIM Bangalore, 26 (3), September 2014, pp 156-169.

  • Rayner (2013), Expansion, How to Sell to Retail, Kogan Page Ltd. UK and USA, pp 191-203.

  • Sharmila & Gopalakrishnan (2014), An Implementation of Talent Management on SMEs, 8M, Jagannath International Management School, New Delhi, 19 (2), April-June 2014, pp 57-59.

  • Singh & Srivastava (2014), Development and Validation of Student Engagement Scale in the Indian Context, Global Business Review, IMI New Delhi, Sage Publications, New Delhi, 15 (3), September 2014, pp 505-515.

  • Suar (2014), Ethics in Teaching, Journal of Human Values, IIM Calcutta, Sage Publications, New Delhi, 20 (2), October 2014, pp 117-127.

  • Tigga, Pathak & Kumar (2014), Branding of B-Schools by Undertaking the Expectations of their Three Major Stakeholders, Indian Journal of Marketing, New Delhi, 44 (10), October 2014, pp 7-23.


Abstract Views: 288

PDF Views: 119




  • Organizing On-Campus International Conference for Institutional Branding: A Review

Abstract Views: 288  |  PDF Views: 119

Authors

Subhasis Sen
Symbiosis Centre for Management & Human Resource Development (SCMHRD) Symbiosis International University (SIU), Pune, India

Abstract


Management Education needs innovation and implementation of best practices in India. Several institutions have closed down owing to lack of student admission, placement opportunities and unable to withstand competition from premier institutes. Students have become demanding in terms of ROI and looking for actionable knowledge. The study has attempted to address an innovative method for engaging the student and staff of the institutes while learning the marketing skills. Hosting of International Conference during the 2-year Business Management Programme can lead to institutional branding, student engagement, sharing of knowledge with global exposure and finally,enhancing job opportunities for the students by connecting with corporate world. The need for affinity marketing, improving human skills, profit-making for a noble cause and introducing a new way of evaluating the actionable knowledge delivered by the motivated students in the form of international conference has been suggested for inclusion in the post-graduate management education programme.

Keywords


Human Skills, Affinity Marketing, Noble Cause, Intellectual Capital, Incentive.

References