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Organizing On-Campus International Conference for Institutional Branding: A Review


Affiliations
1 Symbiosis Centre for Management & Human Resource Development (SCMHRD) Symbiosis International University (SIU), Pune, India
 

Management Education needs innovation and implementation of best practices in India. Several institutions have closed down owing to lack of student admission, placement opportunities and unable to withstand competition from premier institutes. Students have become demanding in terms of ROI and looking for actionable knowledge. The study has attempted to address an innovative method for engaging the student and staff of the institutes while learning the marketing skills. Hosting of International Conference during the 2-year Business Management Programme can lead to institutional branding, student engagement, sharing of knowledge with global exposure and finally,enhancing job opportunities for the students by connecting with corporate world. The need for affinity marketing, improving human skills, profit-making for a noble cause and introducing a new way of evaluating the actionable knowledge delivered by the motivated students in the form of international conference has been suggested for inclusion in the post-graduate management education programme.

Keywords

Human Skills, Affinity Marketing, Noble Cause, Intellectual Capital, Incentive.
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Abstract Views: 226

PDF Views: 107




  • Organizing On-Campus International Conference for Institutional Branding: A Review

Abstract Views: 226  |  PDF Views: 107

Authors

Subhasis Sen
Symbiosis Centre for Management & Human Resource Development (SCMHRD) Symbiosis International University (SIU), Pune, India

Abstract


Management Education needs innovation and implementation of best practices in India. Several institutions have closed down owing to lack of student admission, placement opportunities and unable to withstand competition from premier institutes. Students have become demanding in terms of ROI and looking for actionable knowledge. The study has attempted to address an innovative method for engaging the student and staff of the institutes while learning the marketing skills. Hosting of International Conference during the 2-year Business Management Programme can lead to institutional branding, student engagement, sharing of knowledge with global exposure and finally,enhancing job opportunities for the students by connecting with corporate world. The need for affinity marketing, improving human skills, profit-making for a noble cause and introducing a new way of evaluating the actionable knowledge delivered by the motivated students in the form of international conference has been suggested for inclusion in the post-graduate management education programme.

Keywords


Human Skills, Affinity Marketing, Noble Cause, Intellectual Capital, Incentive.

References