SAMVAD: International Journal of Management

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Management Education needs innovation and implementation of best practices in India. Several institutions have closed down owing to lack of student admission, placement opportunities and unable to withstand competition from premier institutes. Students have become demanding in terms of ROI and looking for actionable knowledge. The study has attempted to address an innovative method for engaging the student and staff of the institutes while learning the marketing skills. Hosting of International Conference during the 2-year Business Management Programme can lead to institutional branding, student engagement, sharing of knowledge with global exposure and finally,enhancing job opportunities for the students by connecting with corporate world. The need for affinity marketing, improving human skills, profit-making for a noble cause and introducing a new way of evaluating the actionable knowledge delivered by the motivated students in the form of international conference has been suggested for inclusion in the post-graduate management education programme.

Keywords

Human Skills, Affinity Marketing, Noble Cause, Intellectual Capital, Incentive.
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