Impact of Social Media Marketing on SME Business

With the growth of Internet and smartphone penetration in India, The Social Media is touching large section of the society in many ways. The Social Media's adoption led by Facebook, Twitter and LinkedIn offers tremendous power to the marketers to do precise targeting in a very cost efficient way. The best part of these platforms is they offer excellent reporting and analytics thus helping the executor to stay on top of campaign performance and take appropriate timely decisions to make the campaign more effective and result oriented.

The traditional media like TV, Print, Radio etc are far from reachability of the SME's of India and mainly works well for large brands and business with deep pockets. The Digital Marketing and especially Social Media has emerged as a very cost effective medium for SME's and good adaption of these mediums can bring significant benefits to the business and help achieve the growth objective of the organization not only domestically but globally as well.

The social media leaderboard includes Facebook with 90 Million user base followed by 20 Million each of Twitter & LinkedIn. A comprehensive social media strategy coupled with other digital marketing tools like SEO & SEM can provide excellent platform for SME's to reach out to its target clients and can result in building lifelong communities of potential and existing clients.

This paper attempts to highlight the impact of Digtial Marketing and Social Media strategy on the SME's and the earned benefits.