Table of Contents
Vol 8 (2015)
Editorial
Research Papers
| A Study of Impulse Buying Behavior and Factors Influencing it with Reference to Beverage Products in Retail Stores | ||
| Aradhana Gandhi, Apoorva Vajpayee, Dewanshi Gautam | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 501 | PDF Views: 171 | |
| Innovative Marketing Strategies | ||
| D. Bedekar | ||
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Abstract Views: 314 | PDF Views: 118 | |
| Innovative Ways of Market Entry and Expansion, Adopted for International Markets | ||
| A Bhagwat | ||
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Abstract Views: 451 | PDF Views: 127 | |
| Successful Sales Force Management with Innovative Changes in Sales Administrative Functions | ||
| G. N. Bhagwat | ||
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Abstract Views: 287 | PDF Views: 129 | |
| Study of Impact of Innovative Methods to Engage Consumers in Malls through Entertainment | ||
| Komal Chopra | ||
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Abstract Views: 315 | PDF Views: 133 | |
| Analysis of the Innovative Strategies for Value Creation in the Smartphone Market: A Case Study Approach Using Blue Ocean Framework | ||
| Sujata Joshi, Saurabh Saxena, Juhi Tarkas | ||
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Abstract Views: 329 | PDF Views: 120 | |
| Do Talent Management Practices Make Difference? : A Case Study of Biotechnology Start-Up Firms | ||
| Aditi Yadav, Lata Dyaram | ||
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Abstract Views: 398 | PDF Views: 126 | |
| Innovative People Management Strategies: Managing People During Merger and Acquisitions | ||
| Safia Farooqui | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 288 | PDF Views: 116 | |
| An Econometric Analysis Pertaining to Exchange Rate Dynamics in India | ||
| J. V. Ramana Raju, Mayuresh S. Gokhale | ||
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Abstract Views: 377 | PDF Views: 118 | |
| Organizational Conflict Management: An Attribute to Diversity at Workplace | ||
| Sandeep A. Hegade | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 269 | PDF Views: 121 | |
| Turbulent Times for Indian Economy: A Perspective | ||
| Sandeep A. Hegade | ||
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Abstract Views: 322 | PDF Views: 120 | |
| The Disruptive Organization | ||
| Sandeep Hegde | ||
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Abstract Views: 276 | PDF Views: 110 | |
| Creativity at Work Place | ||
| Pragya Sharma, Cherry Jain | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 333 | PDF Views: 133 | |
| Gandhian Economics: An Inspiration for Modern Green Marketing Practices | ||
| G. Joshi | ||
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Abstract Views: 303 | PDF Views: 133 | |
| Impact of Social Media Marketing on SME Business | ||
| Rahul Jain | ||
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Abstract Views: 552 | PDF Views: 140 | |
| Reducing Carbon Footprint through Green HRM | ||
| Asha Nagendra, Sugandh Kansal | ||
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Abstract Views: 308 | PDF Views: 115 | |
| Contemporary Issues in Innovative Management of People | ||
| Sharad R. Kulkarni | ||
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Abstract Views: 322 | PDF Views: 128 | |
| "Ad-Mad: Recapturing the Lost Mindshare" | ||
| S. Lakhotia | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 314 | PDF Views: 114 | |
| Business Promotion Strategies for Small Enterprises | ||
| Anuradha Pathak, Khushboo Makwana | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 265 | PDF Views: 127 | |
| Talent Management: A Strategic Approach towards Growth in IT Industry | ||
| Namrata Mandloi | ||
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Abstract Views: 307 | PDF Views: 123 | |
| A Study Forecasting the GDP of India Using ARIMA Model | ||
| Ravi Changle, Sukhjeet Matharu | ||
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Abstract Views: 494 | PDF Views: 148 | |
| Identifying the Role Played by Children in the Purchase of Few High Involvement Products | ||
| Pallavi K. Mhatre | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 283 | PDF Views: 129 | |
| Mentoring and its Role in Women's Career: A Critical Perspective | ||
| R. Natkarni | ||
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Abstract Views: 213 | PDF Views: 79 | |
| Effects of Job Stress on Work Behaviour amongst Nurses in Selected Public and Private Hospitals at Pune | ||
| C. N. Rawal, Shradha A. Pardeshi | ||
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Abstract Views: 268 | PDF Views: 125 | |
| Influence of Social Media on Social Services: A Study of Youngistan | ||
| Piyush Kant Pyasi, Nitin Kr. Saxena, Pranay Karnik | ||
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Abstract Views: 208 | PDF Views: 123 | |
| ‘A Comparative Study of Performance of Top 5 Mutual Funds in India’ | ||
| S. Rajpurohit | ||
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Abstract Views: 280 | PDF Views: 129 | |
| Challenges and Proposed Solutions for Mergers and Partnerships in Higher Educational Sector | ||
| Murali Krishna Kuppili, D. Raghunatha Reddy | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 286 | PDF Views: 108 | |
| Cause-Brand Association - An Emerging Trend in India | ||
| Deepa Rohit | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 286 | PDF Views: 102 | |
| Contemporary Issues in Pharmaceutical Marketing Strategy | ||
| Mahesh Abale, Pradeep Sadarpatil | ||
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Abstract Views: 459 | PDF Views: 210 | |
| Global Financial Crisis and Indian Economy- Interface | ||
| Deepa Pillai, Tanmay Sanjeev | ||
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Abstract Views: 267 | PDF Views: 120 | |
| ARE YOU GAME?: Exploring Gamification as an HR Strategy in the Changing Times | ||
| Shreya Shah, Swatee Sarangi | ||
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Abstract Views: 219 | PDF Views: 111 | |
| "Blogging- A Powerful Public Relation Marketing Tool, A Study of Public Awareness With Reference to Nagpur City" | ||
| Minal Kashyap, Kamal Satija | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 269 | PDF Views: 109 | |
| Effect of Celebrity Endorsement on Consumer Based Brand Equity: Toothpaste Industry | ||
| Sony Mathews, Rahul Jain, Tanay Shah, Sudipto Hizli, Jayesh Porwal, Samir Virani | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 259 | PDF Views: 122 | |
| Innovations Management | ||
| Mallika Srivastava | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 299 | PDF Views: 111 | |
| Strategic Armoury of Innovations for Online Retailers | ||
| Dilip S. Thosar | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 266 | PDF Views: 118 | |
| Innovation in Human Resource Management, Policies and Practices | ||
| Neha Vyas | ||
| Vol 8 (2015), Pagination: | ||
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Abstract Views: 274 | PDF Views: 115 | |