Vol 8 (2015)

Table of Contents

Vol 8 (2015)

Editorial

SAMVAD
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 182  |  PDF Views: 69

Research Papers

A Study of Impulse Buying Behavior and Factors Influencing it with Reference to Beverage Products in Retail Stores
Aradhana Gandhi, Apoorva Vajpayee, Dewanshi Gautam
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 393  |  PDF Views: 108
Innovative Marketing Strategies
D. Bedekar
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 180  |  PDF Views: 89
Innovative Ways of Market Entry and Expansion, Adopted for International Markets
A Bhagwat
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 184  |  PDF Views: 93
Successful Sales Force Management with Innovative Changes in Sales Administrative Functions
G. N. Bhagwat
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 185  |  PDF Views: 94
Study of Impact of Innovative Methods to Engage Consumers in Malls through Entertainment
Komal Chopra
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 188  |  PDF Views: 95
Analysis of the Innovative Strategies for Value Creation in the Smartphone Market: A Case Study Approach Using Blue Ocean Framework
Sujata Joshi, Saurabh Saxena, Juhi Tarkas
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 162  |  PDF Views: 89
Do Talent Management Practices Make Difference? : A Case Study of Biotechnology Start-Up Firms
Aditi Yadav, Lata Dyaram
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 189  |  PDF Views: 91
Innovative People Management Strategies: Managing People During Merger and Acquisitions
Safia Farooqui
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 159  |  PDF Views: 82
An Econometric Analysis Pertaining to Exchange Rate Dynamics in India
J. V. Ramana Raju, Mayuresh S. Gokhale
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 230  |  PDF Views: 82
Organizational Conflict Management: An Attribute to Diversity at Workplace
Sandeep A. Hegade
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 167  |  PDF Views: 86
Turbulent Times for Indian Economy: A Perspective
Sandeep A. Hegade
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 162  |  PDF Views: 88
The Disruptive Organization
Sandeep Hegde
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 184  |  PDF Views: 79
Creativity at Work Place
Pragya Sharma, Cherry Jain
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 178  |  PDF Views: 86
Gandhian Economics: An Inspiration for Modern Green Marketing Practices
G. Joshi
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 169  |  PDF Views: 89
Impact of Social Media Marketing on SME Business
Rahul Jain
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 247  |  PDF Views: 93
Reducing Carbon Footprint through Green HRM
Asha Nagendra, Sugandh Kansal
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 163  |  PDF Views: 82
Contemporary Issues in Innovative Management of People
Sharad R. Kulkarni
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 168  |  PDF Views: 79
"Ad-Mad: Recapturing the Lost Mindshare"
S. Lakhotia
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 213  |  PDF Views: 80
Business Promotion Strategies for Small Enterprises
Anuradha Pathak, Khushboo Makwana
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 145  |  PDF Views: 87
Talent Management: A Strategic Approach towards Growth in IT Industry
Namrata Mandloi
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 156  |  PDF Views: 88
A Study Forecasting the GDP of India Using ARIMA Model
Ravi Changle, Sukhjeet Matharu
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 329  |  PDF Views: 109
Identifying the Role Played by Children in the Purchase of Few High Involvement Products
Pallavi K. Mhatre
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 129  |  PDF Views: 75
Mentoring and its Role in Women's Career: A Critical Perspective
R. Natkarni
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 119  |  PDF Views: 49
Effects of Job Stress on Work Behaviour amongst Nurses in Selected Public and Private Hospitals at Pune
C. N. Rawal, Shradha A. Pardeshi
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 140  |  PDF Views: 85
Influence of Social Media on Social Services: A Study of Youngistan
Piyush Kant Pyasi, Nitin Kr. Saxena, Pranay Karnik
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 118  |  PDF Views: 94
‘A Comparative Study of Performance of Top 5 Mutual Funds in India’
S. Rajpurohit
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 153  |  PDF Views: 98
Challenges and Proposed Solutions for Mergers and Partnerships in Higher Educational Sector
Murali Krishna Kuppili, D. Raghunatha Reddy
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 126  |  PDF Views: 78
Cause-Brand Association - An Emerging Trend in India
Deepa Rohit
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 151  |  PDF Views: 71
Contemporary Issues in Pharmaceutical Marketing Strategy
Mahesh Abale, Pradeep Sadarpatil
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 184  |  PDF Views: 179
Global Financial Crisis and Indian Economy- Interface
Deepa Pillai, Tanmay Sanjeev
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 146  |  PDF Views: 92
ARE YOU GAME?: Exploring Gamification as an HR Strategy in the Changing Times
Shreya Shah, Swatee Sarangi
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 120  |  PDF Views: 74
"Blogging- A Powerful Public Relation Marketing Tool, A Study of Public Awareness With Reference to Nagpur City"
Minal Kashyap, Kamal Satija
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 143  |  PDF Views: 76
Effect of Celebrity Endorsement on Consumer Based Brand Equity: Toothpaste Industry
Sony Mathews, Rahul Jain, Tanay Shah, Sudipto Hizli, Jayesh Porwal, Samir Virani
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 135  |  PDF Views: 90
Innovations Management
Mallika Srivastava
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 149  |  PDF Views: 84
Strategic Armoury of Innovations for Online Retailers
Dilip S. Thosar
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 136  |  PDF Views: 84
Innovation in Human Resource Management, Policies and Practices
Neha Vyas
 Vol 8 (2015), Pagination: 
ABSTRACT |  PDF Abstract Views: 139  |  PDF Views: 74