Table of Contents
Vol 8 (2015)
Editorial
Research Papers
A Study of Impulse Buying Behavior and Factors Influencing it with Reference to Beverage Products in Retail Stores | ||
Aradhana Gandhi, Apoorva Vajpayee, Dewanshi Gautam | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 443 | PDF Views: 133 |
Innovative Marketing Strategies | ||
D. Bedekar | ||
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Abstract Views: 224 | PDF Views: 106 |
Innovative Ways of Market Entry and Expansion, Adopted for International Markets | ||
A Bhagwat | ||
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Abstract Views: 229 | PDF Views: 108 |
Successful Sales Force Management with Innovative Changes in Sales Administrative Functions | ||
G. N. Bhagwat | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 225 | PDF Views: 110 |
Study of Impact of Innovative Methods to Engage Consumers in Malls through Entertainment | ||
Komal Chopra | ||
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Abstract Views: 229 | PDF Views: 110 |
Analysis of the Innovative Strategies for Value Creation in the Smartphone Market: A Case Study Approach Using Blue Ocean Framework | ||
Sujata Joshi, Saurabh Saxena, Juhi Tarkas | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 206 | PDF Views: 105 |
Do Talent Management Practices Make Difference? : A Case Study of Biotechnology Start-Up Firms | ||
Aditi Yadav, Lata Dyaram | ||
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Abstract Views: 237 | PDF Views: 110 |
Innovative People Management Strategies: Managing People During Merger and Acquisitions | ||
Safia Farooqui | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 206 | PDF Views: 101 |
An Econometric Analysis Pertaining to Exchange Rate Dynamics in India | ||
J. V. Ramana Raju, Mayuresh S. Gokhale | ||
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Abstract Views: 277 | PDF Views: 101 |
Organizational Conflict Management: An Attribute to Diversity at Workplace | ||
Sandeep A. Hegade | ||
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Abstract Views: 214 | PDF Views: 108 |
Turbulent Times for Indian Economy: A Perspective | ||
Sandeep A. Hegade | ||
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Abstract Views: 209 | PDF Views: 106 |
The Disruptive Organization | ||
Sandeep Hegde | ||
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Abstract Views: 225 | PDF Views: 96 |
Creativity at Work Place | ||
Pragya Sharma, Cherry Jain | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 256 | PDF Views: 108 |
Gandhian Economics: An Inspiration for Modern Green Marketing Practices | ||
G. Joshi | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 213 | PDF Views: 111 |
Impact of Social Media Marketing on SME Business | ||
Rahul Jain | ||
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Abstract Views: 315 | PDF Views: 120 |
Reducing Carbon Footprint through Green HRM | ||
Asha Nagendra, Sugandh Kansal | ||
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Abstract Views: 204 | PDF Views: 101 |
Contemporary Issues in Innovative Management of People | ||
Sharad R. Kulkarni | ||
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Abstract Views: 210 | PDF Views: 100 |
"Ad-Mad: Recapturing the Lost Mindshare" | ||
S. Lakhotia | ||
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Abstract Views: 256 | PDF Views: 98 |
Business Promotion Strategies for Small Enterprises | ||
Anuradha Pathak, Khushboo Makwana | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 187 | PDF Views: 109 |
Talent Management: A Strategic Approach towards Growth in IT Industry | ||
Namrata Mandloi | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 194 | PDF Views: 105 |
A Study Forecasting the GDP of India Using ARIMA Model | ||
Ravi Changle, Sukhjeet Matharu | ||
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Abstract Views: 386 | PDF Views: 130 |
Identifying the Role Played by Children in the Purchase of Few High Involvement Products | ||
Pallavi K. Mhatre | ||
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Abstract Views: 169 | PDF Views: 93 |
Mentoring and its Role in Women's Career: A Critical Perspective | ||
R. Natkarni | ||
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Abstract Views: 156 | PDF Views: 66 |
Effects of Job Stress on Work Behaviour amongst Nurses in Selected Public and Private Hospitals at Pune | ||
C. N. Rawal, Shradha A. Pardeshi | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 181 | PDF Views: 107 |
Influence of Social Media on Social Services: A Study of Youngistan | ||
Piyush Kant Pyasi, Nitin Kr. Saxena, Pranay Karnik | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 154 | PDF Views: 111 |
‘A Comparative Study of Performance of Top 5 Mutual Funds in India’ | ||
S. Rajpurohit | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 186 | PDF Views: 114 |
Challenges and Proposed Solutions for Mergers and Partnerships in Higher Educational Sector | ||
Murali Krishna Kuppili, D. Raghunatha Reddy | ||
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Abstract Views: 169 | PDF Views: 94 |
Cause-Brand Association - An Emerging Trend in India | ||
Deepa Rohit | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 192 | PDF Views: 86 |
Contemporary Issues in Pharmaceutical Marketing Strategy | ||
Mahesh Abale, Pradeep Sadarpatil | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 232 | PDF Views: 198 |
Global Financial Crisis and Indian Economy- Interface | ||
Deepa Pillai, Tanmay Sanjeev | ||
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Abstract Views: 183 | PDF Views: 106 |
ARE YOU GAME?: Exploring Gamification as an HR Strategy in the Changing Times | ||
Shreya Shah, Swatee Sarangi | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 162 | PDF Views: 91 |
"Blogging- A Powerful Public Relation Marketing Tool, A Study of Public Awareness With Reference to Nagpur City" | ||
Minal Kashyap, Kamal Satija | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 181 | PDF Views: 90 |
Effect of Celebrity Endorsement on Consumer Based Brand Equity: Toothpaste Industry | ||
Sony Mathews, Rahul Jain, Tanay Shah, Sudipto Hizli, Jayesh Porwal, Samir Virani | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 175 | PDF Views: 105 |
Innovations Management | ||
Mallika Srivastava | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 198 | PDF Views: 98 |
Strategic Armoury of Innovations for Online Retailers | ||
Dilip S. Thosar | ||
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Abstract Views: 175 | PDF Views: 100 |
Innovation in Human Resource Management, Policies and Practices | ||
Neha Vyas | ||
Vol 8 (2015), Pagination: | ||
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Abstract Views: 178 | PDF Views: 94 |