Influence of Social Media on Social Services: A Study of Youngistan

Youngistan, a synonym getting popular for the country called India; which will hold 64% young population by 2020. The Youngistan's biggest advantage over countries like China, US & Japan is its young and dynamic population. With the changing education system and socio-economic factors, the thought process of today's youth is also making drifts; large numbers of students are opting for vocational courses rather going for engineering, management and commerce. They are thinking beyond their bread and butter and taking off for what they think is best for them and what suits them. In a country like India where social service in considered to be the best form of God's prayer, it is interesting to know how Indian youth is driving them for this. Nowadays many youngsters with promising qualifications are opting for services in the social sector. What driving youth crazy for these initiatives? What makes them feel good to do something for society? Social Networking sites provide a wonderful platform for discussion on these issues as it is this media which majority mass rely on and extend their warm support. This paper is an attempt to analyze the influence of Social media over Indian youth to participate in charity and social services. Paper also attempts to suggest the appropriate strategies to make best use of Social media for social services. The study is exploratory in nature and data is collected from 100 youngsters through self designed questionnaire encompassing the statements to judge the influence.