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An Empirical Study of Pricing and Segmentation for the Touch Tablets in Indian Markets


Affiliations
1 Department of Decision Sciences, Amity Business School, Amity University, Noida, India
2 S.B.I. Life Insurance Co.Ltd. Kothagudem, Andhra Pradesh, India
 

The world of electronics is very dynamic; before you are acquainted it changes the entire dynamics of the market. Before we wanted to estimate the smart phones and laptops properly the tablets are in the market. An exploration for answers regarding the tablets has been initiated and carried out by many researchers across and we are a part of this cult. We are destined to ascertain the ideal price for the tablet and the preferred configuration along with the requirements of the customer and see which segment is suitable for this product. We adopted quota sampling and collected samples from urban and suburban areas to have a clear understanding and we used tools like cross tabulation, Z-test, and discriminant analysis to have concrete results. We found out that there is some distinction between the requirements of Urban and suburban areas and Smart phones and laptops are very close to this product. The paper offers useful suggestions to the tablet industry while designing and targeting.
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  • An Empirical Study of Pricing and Segmentation for the Touch Tablets in Indian Markets

Abstract Views: 286  |  PDF Views: 118

Authors

R. S. Rai
Department of Decision Sciences, Amity Business School, Amity University, Noida, India
Sandeep Manapragada
S.B.I. Life Insurance Co.Ltd. Kothagudem, Andhra Pradesh, India

Abstract


The world of electronics is very dynamic; before you are acquainted it changes the entire dynamics of the market. Before we wanted to estimate the smart phones and laptops properly the tablets are in the market. An exploration for answers regarding the tablets has been initiated and carried out by many researchers across and we are a part of this cult. We are destined to ascertain the ideal price for the tablet and the preferred configuration along with the requirements of the customer and see which segment is suitable for this product. We adopted quota sampling and collected samples from urban and suburban areas to have a clear understanding and we used tools like cross tabulation, Z-test, and discriminant analysis to have concrete results. We found out that there is some distinction between the requirements of Urban and suburban areas and Smart phones and laptops are very close to this product. The paper offers useful suggestions to the tablet industry while designing and targeting.