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An Exploratory Study of Important Aspects of Egg Market in Kolkata


Affiliations
1 SIBM, Pune, India
2 Mott MacDonald Pvt Ltd, New Delhi, India
 

It is important for marketers of branded eggs to understand their customer needs and the existing value chain. This paper endeavors to make a study on the existing value chain and to map different kinds of eggs consumed and SEC of consumers. This study will try to explore relationship between kind of eggs consumed and pertinent independent variables.
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  • An Exploratory Study of Important Aspects of Egg Market in Kolkata

Abstract Views: 223  |  PDF Views: 147

Authors

Shibashish Chakraborty
SIBM, Pune, India
Sayan Shom
Mott MacDonald Pvt Ltd, New Delhi, India

Abstract


It is important for marketers of branded eggs to understand their customer needs and the existing value chain. This paper endeavors to make a study on the existing value chain and to map different kinds of eggs consumed and SEC of consumers. This study will try to explore relationship between kind of eggs consumed and pertinent independent variables.