Vol 3 (2011)

Table of Contents

Vol 3 (2011)

Research Papers

Growing with the Masses a New Approach to Bottom of the Pyramid
Vivek Sane, Anil Kshatriya
 Vol 3 (2011), Pagination: 7-12
ABSTRACT |  PDF Abstract Views: 195  |  PDF Views: 89

Articles

An Exploratory Study of Important Aspects of Egg Market in Kolkata
Shibashish Chakraborty, Sayan Shom
 Vol 3 (2011), Pagination: 13-34
ABSTRACT |  PDF Abstract Views: 199  |  PDF Views: 134
Sustainable Business : A Tangible Reality
Anupam Ghosh
 Vol 3 (2011), Pagination: 35-41
ABSTRACT |  PDF Abstract Views: 172  |  PDF Views: 85
A Primer on Credit Default Swap (CDS) & RBI Guidelines on CDS
Utkarsh Jain, Kaustubh Medhekar
 Vol 3 (2011), Pagination: 47-52
ABSTRACT |  PDF Abstract Views: 310  |  PDF Views: 103
Nurturing Winning Brands
Kaushik Mukerjee
 Vol 3 (2011), Pagination: 53-55
ABSTRACT |  PDF Abstract Views: 180  |  PDF Views: 67
The Employee Value Proposition - a Key to Attract Performers
Deepika Pandita
 Vol 3 (2011), Pagination: 56-61
ABSTRACT |  PDF Abstract Views: 201  |  PDF Views: 84
Inflation Vs Growth : The Tightrope Walk
Mahima Mishra, Kunal Khairnar
 Vol 3 (2011), Pagination: 62-67
ABSTRACT |  PDF Abstract Views: 160  |  PDF Views: 73
Networking Khan - Profile of an Avid Networker
Vinod Shastri
 Vol 3 (2011), Pagination: 68-70
ABSTRACT |  PDF Abstract Views: 223  |  PDF Views: 80
Strategizing for Life
Sapan Shrimal
 Vol 3 (2011), Pagination: 71-74
ABSTRACT |  PDF Abstract Views: 166  |  PDF Views: 82
Why Don't MBAs Mind their own Business?
Sanjay Bhale, Vinod Shastri
 Vol 3 (2011), Pagination: 75-78
ABSTRACT |  PDF Abstract Views: 167  |  PDF Views: 94

Viewpoint

Building Strategies in Turbulent Times
Vijay Kumar Dharmadhikari
 Vol 3 (2011), Pagination: 42-46
ABSTRACT |  PDF Abstract Views: 161  |  PDF Views: 81

Management Case

ITC's e-Choupal: A Case Study on Rural Marketing Initiative
Rajesh Panda
 Vol 3 (2011), Pagination: 79-81
ABSTRACT |  PDF Abstract Views: 165  |  PDF Views: 77