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An Analytical Study on Consumer Behaviour Towards Social Networking Business and Consumer Protection in the Digital World


Affiliations
1 PG and Research Department of Commerce, RV. Government Arts College, Chengalpattu - 603001, India
2 PG and Research Department of Commerce, R. V. Government Arts College, Chengalpattu- 603001, India
 

The present generation has come far ahead of basic PC based internet and social networks. Though the fields have not changed, there has been a drastic paradigm shift. With the increasing number of smart phones and tablet users, the appetite for networking and gaming application has certainly ascended. The study reveals the consumer's behaviour towards social networking games and their awareness about their protection in the digital world. Primary data is collected through the structured questionnaire. The smart phone users are the respondents.

Keywords

Social Networking Games, Digital World, Consumer's Behaviour, Smartphone, Tablet.
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  • Aleksandra Korolova August 2012’ “Protecting Privacy When Mining and Sharing user Data - A Dissertation” submitted to the department of computer science and the committee on graduate study of Stanford university in partial fulfillment of the requirement for the degree of Doctor of Philosophy pg no 129.

  • Janne Paavilainen, Juho Hamari, Jaakko Stenros, and Jani Kinnunen (2013) Simulation & Gaming 44(6) Social Network Games: Players' Perspectives Simulation & Gaming 44(6) 794-820 © 2013 SAGE Publications Reprints and permissions: sagepub.com/journalsPermissions.nav DOI:10.1177/1046878113514808 sag.sagepub.com pg no: 804.


Abstract Views: 160

PDF Views: 90




  • An Analytical Study on Consumer Behaviour Towards Social Networking Business and Consumer Protection in the Digital World

Abstract Views: 160  |  PDF Views: 90

Authors

R. N. Viyayasri
PG and Research Department of Commerce, RV. Government Arts College, Chengalpattu - 603001, India
J. Srinitvasan
PG and Research Department of Commerce, R. V. Government Arts College, Chengalpattu- 603001, India

Abstract


The present generation has come far ahead of basic PC based internet and social networks. Though the fields have not changed, there has been a drastic paradigm shift. With the increasing number of smart phones and tablet users, the appetite for networking and gaming application has certainly ascended. The study reveals the consumer's behaviour towards social networking games and their awareness about their protection in the digital world. Primary data is collected through the structured questionnaire. The smart phone users are the respondents.

Keywords


Social Networking Games, Digital World, Consumer's Behaviour, Smartphone, Tablet.

References