Understanding the User - Why, What and How?

Explains the need, importance, purposes and scope of user studies; discusses procedure for conducting sound user studies together with associated problems of research like selection of problem,formulation of hypothesis, design of study, sampling strategy, data collection methods, scaling techniques, pilot study, processing and analysis of data, testing of hypothesis, interpretation, drawing inferences, communication and dissemination of results and finally concludes by highlighting methodological flaws and gaps in Indian user studies.