Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Correlation between Daily Page Views and View Duration: An Exploration of National Library Websites


Affiliations
1 Dr. B. R. Ambedkar Institute of Education, Baruipur - 743610, Kolkata, West Bengal, India
2 Department of Library and Information Science, Jadavpur University, Jadavpur - 700032, Kolkata, West Bengal, India
     

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Generally page view and view duration help to estimate the popularity of a site they are also determining factors for estimating the extent of use of that site. This paper seeks to establish a “correlation” between the two variables, i.e. daily page views per visitor and daily time on site (view duration) of twenty five national library websites around the world to see the degree of association. A scatter diagram indicating the nature of association between these two variables is drawn. The Pearson’s Correlation Coefficient (r) is 0.744, which indicates a strong positive relation between these two variables. The pattern of scatter diagram also represents a positive correlation, which means the association between the variables is direct, indicating thereby that if the value of average page view is high then the value of daily time on site also will be high, and low values are associated with low values.

Keywords

Correlation Coefficient, National Libraries, Page View, Scatter Diagram, Website Analysis, View Duration.
User
About The Authors

Sukanya Mandal
Dr. B. R. Ambedkar Institute of Education, Baruipur - 743610, Kolkata, West Bengal
India

Arijit Das
Department of Library and Information Science, Jadavpur University, Jadavpur - 700032, Kolkata, West Bengal
India


Notifications

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Abstract Views: 407

PDF Views: 13




  • Correlation between Daily Page Views and View Duration: An Exploration of National Library Websites

Abstract Views: 407  |  PDF Views: 13

Authors

Sukanya Mandal
Dr. B. R. Ambedkar Institute of Education, Baruipur - 743610, Kolkata, West Bengal, India
Arijit Das
Department of Library and Information Science, Jadavpur University, Jadavpur - 700032, Kolkata, West Bengal, India

Abstract


Generally page view and view duration help to estimate the popularity of a site they are also determining factors for estimating the extent of use of that site. This paper seeks to establish a “correlation” between the two variables, i.e. daily page views per visitor and daily time on site (view duration) of twenty five national library websites around the world to see the degree of association. A scatter diagram indicating the nature of association between these two variables is drawn. The Pearson’s Correlation Coefficient (r) is 0.744, which indicates a strong positive relation between these two variables. The pattern of scatter diagram also represents a positive correlation, which means the association between the variables is direct, indicating thereby that if the value of average page view is high then the value of daily time on site also will be high, and low values are associated with low values.

Keywords


Correlation Coefficient, National Libraries, Page View, Scatter Diagram, Website Analysis, View Duration.

References