Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Use of Electronic Media by Rural Community in Gulbarga District, Karnataka State, India


Affiliations
1 Department of Library and Information Science, Gulbarga University, Gulbarga, India
2 Government Women’s First Grade College, Jewargi Road, Gulbarga, India
     

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The paper presents findings of the study of socio-economic status, use of electronic media and benefits derived from the use of these media by rural community in Gulbarga District, Karnataka State, India. Per capita income of 88% of the study population is less than Rs. 20,000/- which is less than the national and State per capita income. Television and Radio are the most frequently used electronic media by more than 90% of them, mainly for entertainment purpose. While Cell Phone is used by 78%, use of Internet is restricted to only 12%. Major benefits of electronic media are improvement in social life and general knowledge. Findings indicate that electronic media has played a marginal role in rural development. Television and Radio need to play a major role, not only as entertainers and news providers, but also as facilitators of local change and rural development. Capabilities of cell phone need to be used extensively to provide region specific information through SMS. Internet can play a greater role in rural development, if it is accessible to them at affordable cost, in their locality, in local language.

Keywords

Electronic Media, Rural Community, Gulbarga District, Karnataka State, India.
User
About The Authors

N. Parvathamma
Department of Library and Information Science, Gulbarga University, Gulbarga
India

Vijayakumar Sharanappa
Department of Library and Information Science, Gulbarga University, Gulbarga
India

Nazneen Banu
Government Women’s First Grade College, Jewargi Road, Gulbarga
India


Notifications

  • Mowlana & Wilson (1990). The passing of modernity: communication and transformation of the society. Longman, New York, 1990, 240.

  • Nanjundappa, D.M. (2002) Report of the High Power Committee for Redressal of Regional Imbalances in Karnataka, Govt. of Karnataka. http://www.gulbarga.nic.in/brgf.pdf. (Retrieved on 03 March 2011).

  • Registrar General and Census Commissioner, India (2001). Census India. New Delhi.

  • District Planning Committee, Gulbarga (2007). District plan for backward region grant fund for the year 2007-08. Government of Karnataka, Gulbarga.

  • http://www.karnatakaonline.in/profile/districts/gulbarga/asp. (Retrtieved on 03 March 2011).

  • http://www.tradechakra.com/indian-economy/per-capita-income.html. Retrieved on 03 March 2011).

  • http://www.dnaindia.com/bangalore/report-cheer-karnataka-per-capita-income-my-group-by15-7pct-1512037. (Retrieved on 10 J March 2011).

  • HDI and GDI estimates for India and the States / UTIs: Results and analysis. Htto://wcd.nic.in/publication/gereport/part2.pdf.

  • Kirk, Johnson (2001). Media and social change: the modernizing influences of Television in rural India. Media, Culture and Society. 23: 147-169.

  • Shingi, Prakash M. & Mody, Bella (1976). The communication effects gap: a field experiment on Television and agricultural ignorance in India. Communication Research. 13: 171-190.

  • Robin, Van Koert (2000). Providing content and facilitating social change: electronic media in rural development based on case material from Peru. First Monday. 5.

  • Madan, Hemant (2010). Customized information: ‘Nokia Life Tools’ delivers customized agricultural information. ICT Update (CAS Bulletin for ACP Agriculture). 53. http://iictupdate.cta.int/en/Dossiers/informations-personnalise.cs. (Retrieved on 6 March 2011)


Abstract Views: 308

PDF Views: 8




  • Use of Electronic Media by Rural Community in Gulbarga District, Karnataka State, India

Abstract Views: 308  |  PDF Views: 8

Authors

N. Parvathamma
Department of Library and Information Science, Gulbarga University, Gulbarga, India
Vijayakumar Sharanappa
Department of Library and Information Science, Gulbarga University, Gulbarga, India
Nazneen Banu
Government Women’s First Grade College, Jewargi Road, Gulbarga, India

Abstract


The paper presents findings of the study of socio-economic status, use of electronic media and benefits derived from the use of these media by rural community in Gulbarga District, Karnataka State, India. Per capita income of 88% of the study population is less than Rs. 20,000/- which is less than the national and State per capita income. Television and Radio are the most frequently used electronic media by more than 90% of them, mainly for entertainment purpose. While Cell Phone is used by 78%, use of Internet is restricted to only 12%. Major benefits of electronic media are improvement in social life and general knowledge. Findings indicate that electronic media has played a marginal role in rural development. Television and Radio need to play a major role, not only as entertainers and news providers, but also as facilitators of local change and rural development. Capabilities of cell phone need to be used extensively to provide region specific information through SMS. Internet can play a greater role in rural development, if it is accessible to them at affordable cost, in their locality, in local language.

Keywords


Electronic Media, Rural Community, Gulbarga District, Karnataka State, India.

References