Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Marketing Approaches for Library and Information Products and Services


Affiliations
1 Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala, India
2 National Dairy Research Institute, Bangalore, Karnataka, India
     

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This paper deals with the marketing approach of library and information services. Libraries have been considered essential to educational and research endeavors and have relied on instituitional financial support for their continuing operations. The 6Ps of marketing mix is place, product, price, process, promotion and person (Staff) have been discussed. This paper also focused on marketing strategies for special libraries. Practical solutions are provided on how to implement a marketing strategy in library and information centre. Marketing is necessary to introduce a new function, a new concept and new services and products.

Keywords

Library Services, Information Services, Marketing, Marketing Strategies.
User
About The Authors

P. Senthilkumaran
Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala
India

P. Muruganantham
National Dairy Research Institute, Bangalore, Karnataka
India


Notifications

  • Sharma (A.K); Bhardwaj (S). Marketing and promotion of Library Services. ICAL. 2009. Advocacy and Marketing. Retrieved July 29, 2010 from http://crl.du.ac.in/ical09/papers/index_files/ical-79_73_172_2_RV.pdf

  • Kanadiya (P K). Marketing and promotion of library and Information Services. SRELS Journal of Information Management. Vol. 46(4); 2009; p459-466.

  • Kannan (M). Marketing of Information Products and services in libraries. Ed. By Anandan (C) and Gangatharan (M ). New Delhi, Kanishka Publishers distribribution, 2006, p142-144.

  • Kotler (P). Marketing for non profit organization Ed.2, Prentice Hall of India, 1985, p25

  • Zachert (M J); Williams (R V). Marketing measures for information services. Special libraries. Vol. 17; 1986; p61-70.

  • Dragon (A C). Marketing the library. Wilson library bulleting. Vol. 53(7); 1979; p498-502.


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  • Marketing Approaches for Library and Information Products and Services

Abstract Views: 409  |  PDF Views: 15

Authors

P. Senthilkumaran
Indian Cardamom Research Institute, Spices Board, Myladumpara, Kailasanadu 685 553, Kerala, India
P. Muruganantham
National Dairy Research Institute, Bangalore, Karnataka, India

Abstract


This paper deals with the marketing approach of library and information services. Libraries have been considered essential to educational and research endeavors and have relied on instituitional financial support for their continuing operations. The 6Ps of marketing mix is place, product, price, process, promotion and person (Staff) have been discussed. This paper also focused on marketing strategies for special libraries. Practical solutions are provided on how to implement a marketing strategy in library and information centre. Marketing is necessary to introduce a new function, a new concept and new services and products.

Keywords


Library Services, Information Services, Marketing, Marketing Strategies.

References