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Emerging Mobile Banking Scenario and its Adoption in India: a Study


Affiliations
1 University Computer Center, Manasagangothri, Mysore 570 006, Karnataka, India
2 Department of Studies in Commerce, Manasagangothri, Mysore 570 006, Karnataka, India
     

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With broadband communication technological developments and mobile phones penetration( 481 million by June 2009) into common man‟s life have triggered major thrust in the Banking service sector of India. With Mobile Banking- a revolutionary approach to banking transactions has created a strong connectivity between customers and the banks as both will transact with minimum cost and in minimum time. It is a timely and its cost effective services can deliver mobile money to non-banked poor people and will induce economic growth of the country. This article discusses the status of Mobile Banking in India and other countries with emphasis on data security and standards and its implication on banking sector.

Keywords

Mobile Banking, India, WIFI, ATM, Telco, RBI, KYC/AML, TRAI, MPFI, IVR, TCG, MTM, DRM.
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About The Authors

A. M. Sudhakara
University Computer Center, Manasagangothri, Mysore 570 006, Karnataka
India

M. R. Suryanarayana Murthy
Department of Studies in Commerce, Manasagangothri, Mysore 570 006, Karnataka
India


Notifications

  • http://www.pcworld.com/article/127820/mobile_subscribers_to_reach_26b_this_year.html
  • http://www.gartner.com/it/page.jsp?id=827912
  • http://www.vnunet.com/vnunet/news/2164000/trusted-computing-group-rolls
  • http://www.fiercemobilecontent.com/story/forecast-data-revenues-growing-347b-2013/2008-12-12?utm_medium=rss&utm_source=rss&cmp-id=OTC-RSS-FMC0
  • http://www.business-standard.com/india/news/public-sector-banksbrand-new-mould/08/12/349883/
  • http://www.mydigitalfc.com/personal-finance/idbi-launches-payment-services-mobile-phone-977
  • http://www.wikipedia.com
  • www.rbi.org.in
  • en.wikipedia.org/wiki/Mobile_banking
  • Tiwari (Rajnish); Buse (Stephan). The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector, Hamburg University Press. 2007. (E-Book as PDF to be downloaded).
  • Tiwari (Rajnish); Buse (Stephan); Herstatt (Cornelius). Mobile Services in Banking Sector: The Role of Innovative Business Solutions in Generating Competitive Advantage, In: Proceedings of the International Research Conference on Quality, Innovation and Knowledge Management, New Delhi, 2007, p886–894.
  • finance.indiamart.com/...in_india/mobile_banking.html
  • www.rbi.org.in
  • www.banknetindia.com

Abstract Views: 356

PDF Views: 12




  • Emerging Mobile Banking Scenario and its Adoption in India: a Study

Abstract Views: 356  |  PDF Views: 12

Authors

A. M. Sudhakara
University Computer Center, Manasagangothri, Mysore 570 006, Karnataka, India
M. R. Suryanarayana Murthy
Department of Studies in Commerce, Manasagangothri, Mysore 570 006, Karnataka, India

Abstract


With broadband communication technological developments and mobile phones penetration( 481 million by June 2009) into common man‟s life have triggered major thrust in the Banking service sector of India. With Mobile Banking- a revolutionary approach to banking transactions has created a strong connectivity between customers and the banks as both will transact with minimum cost and in minimum time. It is a timely and its cost effective services can deliver mobile money to non-banked poor people and will induce economic growth of the country. This article discusses the status of Mobile Banking in India and other countries with emphasis on data security and standards and its implication on banking sector.

Keywords


Mobile Banking, India, WIFI, ATM, Telco, RBI, KYC/AML, TRAI, MPFI, IVR, TCG, MTM, DRM.

References