Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Information Seeking Behaviour of Rural People:A Study


Affiliations
1 Department of Library and Information Science, M.L.B. Government College of Excellence, Gwalior 474011, India
     

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The present study is based on 667 rural respondents of Gwalior district of Madhya Pradesh. It defines the term information, information seeking, behaviour, rural people and describes the major studies conducted on the topic. It includes objectives, hypothesis, scope, limitations of the study. Major findings are: 566 (84.85%) respondents seek information through television, which is the main source of information seeking in rural areas. Regarding familiarity with new technologies most of the respondents (98.50%) are familiar with telephone, while only 29 (4.34%) people are familiar with Internet. Almanac is a main reference and information source for getting of information. Regarding Government schemes 76.46% people depend on radio/television to get information in rural areas.

Keywords

Information, Information Seeking Behaviour, Rural Population.
User
About The Author

Arvind K. Sharma
Department of Library and Information Science, M.L.B. Government College of Excellence, Gwalior 474011
India


Notifications

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  • Girja Kumar. Defining the concept of information needs. In J.C. Binwal, et. al. Social science information: Problems and Prospects. New Delhi: Vikas, 1990, p257.

  • Research methods in library and information science. New Delhi: Vikas, 1992, p296.

  • Chen (C) and Hernon (P). op.cit. 15.

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  • Krishna Kumar. loc cit.

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  • Seng (Thype Chan). Community information profile and needs services: Singapore. In C. P. Vashishts, Ed. Ibid. p131-33.

  • Jagnayak (S S). Role of libraries in socio-economic cultural and educational development programmes among rural people. New Delhi: Classical Publishing Company, 1997.

  • Laloo (Bikika T). Information needs, information seeking behaviour and users. New Delhi: Ess Ess, 2002.

  • Chatterjee (Amitab) and others Ed. Information support for rural development. Kolkata: IASLIC, 2004.

  • Sahu (Dipa). Information seeking behaviour of rural people in West Bengal: A case study. ibid. p269-89.

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  • Information Seeking Behaviour of Rural People:A Study

Abstract Views: 400  |  PDF Views: 14

Authors

Arvind K. Sharma
Department of Library and Information Science, M.L.B. Government College of Excellence, Gwalior 474011, India

Abstract


The present study is based on 667 rural respondents of Gwalior district of Madhya Pradesh. It defines the term information, information seeking, behaviour, rural people and describes the major studies conducted on the topic. It includes objectives, hypothesis, scope, limitations of the study. Major findings are: 566 (84.85%) respondents seek information through television, which is the main source of information seeking in rural areas. Regarding familiarity with new technologies most of the respondents (98.50%) are familiar with telephone, while only 29 (4.34%) people are familiar with Internet. Almanac is a main reference and information source for getting of information. Regarding Government schemes 76.46% people depend on radio/television to get information in rural areas.

Keywords


Information, Information Seeking Behaviour, Rural Population.

References