Marketing Library and Information Services: Inter-National Perspectives. Edited on Behalf of IFLA

Despite increasing number of articles and books published on marketing of library and information services in the recent past, publishing of this book is justifiable when the existence of libraries is challenged by the Internet/digital world. The book is a collection of 40 papers organized into six sections with an editorial introduction to each section: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.