Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Marketing of Library and Information Services


Affiliations
1 Department of Library and Information Science, Gujarat Vidyapith, Ahmedabad, India
     

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To market is to promote, to sell, to use your product, to convince others. If the library and information centre staff does not consider itself to be in marketing, it will do a disservice to the library and information centre. Marketing is necessary to introduce a new function, a new concept, and new services and product. Marketing should not be considered the job of ‘huckster’, but rather, the vehicle for offering a product that is going to make end user more effective and efficient in the use of computer resources.

Keywords

Library and Information Services, Marketing Techniques, User Needs.
User
About The Author

Prayatkar K. Kanadiya
Department of Library and Information Science, Gujarat Vidyapith, Ahmedabad
India


Notifications

  • Sharma (V C); Ram. Information technology for e-libraries. Ed. by Kailash Narain Vyas. Jaipur, Raj Publishing House, 2005, p224-230.

  • Shorter Oxford English Dictionary Vol.1, 2002, New York, Oxford University Press.

  • The Random House Dictionary of the English Language. Ed. by Stein (Jess). Bombay, The Tulsi Shah Enterprises.

  • Munshi (M Nasruddin). Information, Communication, Library and Community Development. Vol.1. Ed. By Dr. Rameshbabu and Dr. S.Gopalkrishan. Delhi, B.R. Publishing, 2004, p113-224.

  • Perry (William E). Information Center. New Jersey, Prentice-Hall. p217-242.

  • Shah (P C). New Vistas in Library and Information Science. Ed. By Prof. C.N. Rawal and Dr. V.A.Thaker. Vallabh vidyanagar, P.G.Department of Library and Information Science S.P. University, 2004, p59.

  • Mishra (B N). Information Marketing. Ed. By H.S.Chopra. Jaipur, Rawat Publication, 1996, p141-142.

  • Kotler (P). Marketing Management: Analysis, Planning, Implementation and Control. Englewood cliffs, Prentice-Hall, 1988.

  • Kumar (S); Lohia (J S). Marketing of Library / Information Products and Services. Library Herald. 1998.


Abstract Views: 350

PDF Views: 13




  • Marketing of Library and Information Services

Abstract Views: 350  |  PDF Views: 13

Authors

Prayatkar K. Kanadiya
Department of Library and Information Science, Gujarat Vidyapith, Ahmedabad, India

Abstract


To market is to promote, to sell, to use your product, to convince others. If the library and information centre staff does not consider itself to be in marketing, it will do a disservice to the library and information centre. Marketing is necessary to introduce a new function, a new concept, and new services and product. Marketing should not be considered the job of ‘huckster’, but rather, the vehicle for offering a product that is going to make end user more effective and efficient in the use of computer resources.

Keywords


Library and Information Services, Marketing Techniques, User Needs.

References