Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Image Analysis of Mysore University Library: a Study


Affiliations
1 Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore 570006, India
2 Mysore University Library Automation Project (MULAP), Mysore University Library, University of Mysore, Manasagangothri, Mysore 570006, India
     

   Subscribe/Renew Journal


It is the first time in the annals of Mysore University Library, University of Mysore, that an attempt is made by the investigators to explore what image the users have about the library. The application of strategic marketing methods to libraries and information centers is however of recent origin. The outcome of such studies, if found positive helps in attracting good funding. It also leads to the most effective way of managing a library besides enhancing its efficiency. The results show that the image and familiarity of this library among the users is somewhat favorable and most of them know a fair amount about it. A great majority of users seek the help of the library professionals to look for documents More than 50% of the respondents are satisfied with the library services. The users also suggest that they need more books followed by journals.

Keywords

Strategic Management Techniques, Image Analysis, Mysore University Library.
User
About The Authors

Khaiser Nikam
Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore 570006
India

M. Mamatha
Mysore University Library Automation Project (MULAP), Mysore University Library, University of Mysore, Manasagangothri, Mysore 570006
India


Notifications

  • Abbott (C). Performance measurement in library and information services. London: Aslib. 1994.

  • Allen (L). Strategic planning for libraries: a convergence of library management theory and research. International Journal of Information and Library Research. Vol. 1(3); 1989; p197- 212.

  • Asantewa. Strategic planning basics for special libraries. Washington, DC. Special, Libraries Association. 1992.

  • Baker. Strategic planning for libraries in the electronic age. IATUL Quarterly. Vol. 3(4); 1989; p200-206.

  • Balas (Janet L). Using the Web to Market the Library. Computers in Libraries. Vol. 18(8); 1998; p46.

  • Birdsall; Hensley (O D). A new strategic planning model for academic libraries. College & Research Libraries. Vol. 55(2); 1994; p149-159.

  • Bushing (Mary C). The Library's Product and Excellence (Marketing of Library and Information Sources). Library Trends. Vol. 43(3); 1995; p387.

  • Butler (M); Davis (H). Strategic planning as a catalyst for change in the 1996s. College & Research Libraries. Vol. 53(5); 1992; p393-403.

  • Cameron (P); Corbat (K); Duncan (C). Information needs of hospital patients: a survey of satisfaction levels in a large city hospital. Journal of Documentation. Vol. 50(1); 1994; p10- 23.

  • Carpenter (Beth). Your Attention, Please! Marketing Today's Libraries. Computers in Libraries. Vol. 18(8); 1998; p62.

  • Coote (H). How to market your library service effectively. London: Aslib. 1994.

  • Cundari (L); Stutx (K). Enhancing library services: an exploration in meeting customer needs through total quality management. Special Libraries. Vol. 86(3); 1995; p188-94.

  • Ensor (P) et al.. Strategic planning in an academic library. Library Administration and Management. Vol. 2(3); 1988; p145-150.

  • Gratch (B) Wood (E). Strategic planning: implementation and first-year appraisal. Journal of Academic Librarianship. Vol. 17(1); 1991; p10-15.

  • Kotler (Philip); Alan (R Andreasen). Strategic Marketing for Non-Profit Organizations. New Jersey. Englewood Cliffs: Prentice-Hall, 3rd ed., 1987, p35.

  • Lee. Organizational change in the Harvard College Library: a continued struggle for redefinition and renewal. Journal of Academic Librarianship. Vol. 19(4); 1993; p225-230.

  • Weingand (Darlene E). Future Driven Library Marketing. Chicago: ALA. 1998.

  • Wilson (P). Mission and information: what business are we in? Journal of Academic Librarianship. Vol. 14(2); 1988; p82-86.


Abstract Views: 342

PDF Views: 4




  • Image Analysis of Mysore University Library: a Study

Abstract Views: 342  |  PDF Views: 4

Authors

Khaiser Nikam
Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore 570006, India
M. Mamatha
Mysore University Library Automation Project (MULAP), Mysore University Library, University of Mysore, Manasagangothri, Mysore 570006, India

Abstract


It is the first time in the annals of Mysore University Library, University of Mysore, that an attempt is made by the investigators to explore what image the users have about the library. The application of strategic marketing methods to libraries and information centers is however of recent origin. The outcome of such studies, if found positive helps in attracting good funding. It also leads to the most effective way of managing a library besides enhancing its efficiency. The results show that the image and familiarity of this library among the users is somewhat favorable and most of them know a fair amount about it. A great majority of users seek the help of the library professionals to look for documents More than 50% of the respondents are satisfied with the library services. The users also suggest that they need more books followed by journals.

Keywords


Strategic Management Techniques, Image Analysis, Mysore University Library.

References