Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Promoting In-House Library Use in Knowledge Era


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1 Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore 570006, India
     

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This paper intends to present the significance of promoting library use in the knowledge era. It states the key concepts of promotion with special reference to market program. Promotion as a marketing tool with various techniques is discussed in detail. It also gives an idea about the problems of promoting library use.

Keywords

Knowledge Era, Library Use Promotion, Marketing Techniques.
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About The Author

Khaiser Nikam
Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore 570006
India


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  • Promoting In-House Library Use in Knowledge Era

Abstract Views: 304  |  PDF Views: 3

Authors

Khaiser Nikam
Department of Library and Information Science, University of Mysore, Manasagangothri, Mysore 570006, India

Abstract


This paper intends to present the significance of promoting library use in the knowledge era. It states the key concepts of promotion with special reference to market program. Promotion as a marketing tool with various techniques is discussed in detail. It also gives an idea about the problems of promoting library use.

Keywords


Knowledge Era, Library Use Promotion, Marketing Techniques.