Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Relevance of Marketing for Library and Information Centres


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1 Department of Library and Information Science, Andhra University, Visakhapatnam 530003, India
     

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This paper attemts to articulate the marketing concepts. techniques and strategies relevant for library and information centres. Differentiates the marketing task for profit and non-profit organisations. Identifies the factors and changes influencing the environment of library and information centres. Suggests for harnessing of the strategies and concepts to counter these changes endangering the library and information centres and their role in the society.

Keywords

Marketing Concepts-Libraries, Marketing Strategies, Marketing Techniques, Marketing - Non-Profit Organisation, Marketing Mix, Marketing Segmentation.
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About The Author

K. Rama Patnaik
Department of Library and Information Science, Andhra University, Visakhapatnam 530003
India


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Abstract Views: 311

PDF Views: 6




  • Relevance of Marketing for Library and Information Centres

Abstract Views: 311  |  PDF Views: 6

Authors

K. Rama Patnaik
Department of Library and Information Science, Andhra University, Visakhapatnam 530003, India

Abstract


This paper attemts to articulate the marketing concepts. techniques and strategies relevant for library and information centres. Differentiates the marketing task for profit and non-profit organisations. Identifies the factors and changes influencing the environment of library and information centres. Suggests for harnessing of the strategies and concepts to counter these changes endangering the library and information centres and their role in the society.

Keywords


Marketing Concepts-Libraries, Marketing Strategies, Marketing Techniques, Marketing - Non-Profit Organisation, Marketing Mix, Marketing Segmentation.