Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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User-Library Interface: A Key Approach to LIS Marketing


Affiliations
1 Kota Open University, Kota, India
     

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Ultimate goal of all library and information service activities is to provide access to maximum user satisfaction or delight. The paper describes the importance of relationship between user and L&I centre, which provides L&I managers to understand users in the best way and involves strategies to improve access, quality and offerings and overall, committed to user satisfaction or delight. A model for user-relationship in L&I centres is also outlined.

Keywords

Marketing, Relationship in LIS Marketing, User-Library Relationships User Satisfaction, User Service.
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About The Author

Dinesh K.R. Gupta
Kota Open University, Kota
India


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Abstract Views: 297

PDF Views: 4




  • User-Library Interface: A Key Approach to LIS Marketing

Abstract Views: 297  |  PDF Views: 4

Authors

Dinesh K.R. Gupta
Kota Open University, Kota, India

Abstract


Ultimate goal of all library and information service activities is to provide access to maximum user satisfaction or delight. The paper describes the importance of relationship between user and L&I centre, which provides L&I managers to understand users in the best way and involves strategies to improve access, quality and offerings and overall, committed to user satisfaction or delight. A model for user-relationship in L&I centres is also outlined.

Keywords


Marketing, Relationship in LIS Marketing, User-Library Relationships User Satisfaction, User Service.