Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Curriculum for Marketing Management for Information Professionals


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1 Institute of Public Enterprises, Hyderabad, India
     

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Dissusses value of marketing approaches to information system and services. Identifies the objectives for a Marketing Management Course for Information professionals. Delineates a module of course contents for such a programme. Calls for a short and long term programmes in Marketing Management.
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About The Author

N. K. Gopalakrishanan
Institute of Public Enterprises, Hyderabad
India


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  • Curriculum for Marketing Management for Information Professionals

Abstract Views: 332  |  PDF Views: 4

Authors

N. K. Gopalakrishanan
Institute of Public Enterprises, Hyderabad, India

Abstract


Dissusses value of marketing approaches to information system and services. Identifies the objectives for a Marketing Management Course for Information professionals. Delineates a module of course contents for such a programme. Calls for a short and long term programmes in Marketing Management.