Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Curriculum for Marketing Management for Information Professionals


Affiliations
1 Institute of Public Enterprises, Hyderabad, India
     

   Subscribe/Renew Journal


Dissusses value of marketing approaches to information system and services. Identifies the objectives for a Marketing Management Course for Information professionals. Delineates a module of course contents for such a programme. Calls for a short and long term programmes in Marketing Management.
User
About The Author

N. K. Gopalakrishanan
Institute of Public Enterprises, Hyderabad
India


Notifications

Abstract Views: 316

PDF Views: 4




  • Curriculum for Marketing Management for Information Professionals

Abstract Views: 316  |  PDF Views: 4

Authors

N. K. Gopalakrishanan
Institute of Public Enterprises, Hyderabad, India

Abstract


Dissusses value of marketing approaches to information system and services. Identifies the objectives for a Marketing Management Course for Information professionals. Delineates a module of course contents for such a programme. Calls for a short and long term programmes in Marketing Management.