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Comparative Study of the Theoretical Basis of Mass Communication and Information Science


Affiliations
1 Documentation Research and Training Centre, Indian Statistical Institute, Bangalore 560 059, India
2 American Studies Research Centre, Hyderabad 500007, India
     

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Delineates the difference between Mass Communication and Information Science. The theoretical models which present a framework to Mass Communication is established. The inter-relationships existing between mass communication studies and information science are presented in the form of a table. It is also shown as to how the two can together work for an information conscious society.

Keywords

Information Dissemination, Mass Communication, Information Science, Models & Theories.
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About The Authors

M. A. Gopinath
Documentation Research and Training Centre, Indian Statistical Institute, Bangalore 560 059
India

D. Sudarsana Reddy
American Studies Research Centre, Hyderabad 500007
India


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Abstract Views: 276

PDF Views: 5




  • Comparative Study of the Theoretical Basis of Mass Communication and Information Science

Abstract Views: 276  |  PDF Views: 5

Authors

M. A. Gopinath
Documentation Research and Training Centre, Indian Statistical Institute, Bangalore 560 059, India
D. Sudarsana Reddy
American Studies Research Centre, Hyderabad 500007, India

Abstract


Delineates the difference between Mass Communication and Information Science. The theoretical models which present a framework to Mass Communication is established. The inter-relationships existing between mass communication studies and information science are presented in the form of a table. It is also shown as to how the two can together work for an information conscious society.

Keywords


Information Dissemination, Mass Communication, Information Science, Models & Theories.