Journal of Information and Knowledge (Formerly SRELS Journal of Information Management)

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Marketing of Technical Information Products and Services: Tips and Techniques


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1 Informatics (India) Pvt. Ltd., No. 87, II Floor, 11th Cross, Malleswaram, Bangalore 560 003, India
     

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Focuses on promoting technical information products and services. Presents marketing tips and techniques and lists various promotional activities.

Keywords

Marketing, Information Products, Planning, Promotional Strategies, Advertising.
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About The Author

A. Kottai
Informatics (India) Pvt. Ltd., No. 87, II Floor, 11th Cross, Malleswaram, Bangalore 560 003
India


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Abstract Views: 241

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  • Marketing of Technical Information Products and Services: Tips and Techniques

Abstract Views: 241  |  PDF Views: 2

Authors

A. Kottai
Informatics (India) Pvt. Ltd., No. 87, II Floor, 11th Cross, Malleswaram, Bangalore 560 003, India

Abstract


Focuses on promoting technical information products and services. Presents marketing tips and techniques and lists various promotional activities.

Keywords


Marketing, Information Products, Planning, Promotional Strategies, Advertising.