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Impact of Business Ecosystem on Green Business
An ecosystem is a complex network or interconnected system. The network of organizations, including suppliers, distributors, customers, competitors, government agencies and so on, involved in the delivery of a specific product or service through both competition and cooperation is known as business ecosystem. The purpose of the research has two objectives: firstly, to clarify the definition of "green business", secondly, to find out whether there is any impact of normal business ecosystem on the green business activities. It would also indicate the environmental awareness the fast food giants are portraying and the practices followed by them to make them to be called as a green business.
Keywords
Green Business, Environmental Awareness Practices.
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- Cooney, S. (2008). Build a Green Small Business: PROFITABLE WAYS TO BECOME AN ECOPRENEUR. New York, McGraw-Hill. 256 p.
- Elkington, John) (DOI: 10.2307/41165746) TOWARDS A SUSTAINABLE CORPORATION: WIN-WIN BUSINESS STRATEGIES FOR SUSTAINABLE DEVELOPMENTVol. 36 (pp. 90-100).
- SUSTAINABLE BUSINESS,(2016) https://en.m.wikipedia.org
- GREEN BUSINESS DEFINITION, (2011) www.businessdictionary.com
- GREEN BUSINESS:OPPORTUNITIES AND CHALLENGES, (2013) www.mdpi.com
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