AMBER – ABBS Management Business and Entrepreneurship Review

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An ecosystem is a complex network or interconnected system. The network of organizations, including suppliers, distributors, customers, competitors, government agencies and so on, involved in the delivery of a specific product or service through both competition and cooperation is known as business ecosystem. The purpose of the research has two objectives: firstly, to clarify the definition of "green business", secondly, to find out whether there is any impact of normal business ecosystem on the green business activities. It would also indicate the environmental awareness the fast food giants are portraying and the practices followed by them to make them to be called as a green business.

Keywords

Green Business, Environmental Awareness Practices.
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