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Measurement of Service Quality and Customer Satisfaction Towards Various Products and Services offered by Reliance Supermarket


Affiliations
1 School of Management, Kristu Jayanti College (Autonomous), Bengaluru, Karnataka, India
2 Centre for Entreprenuership and Incubation, National Institute of Technology (NIT-Trichy), Tiruchirappalli, Tamil Nadu, India
 

In the global competitive retail business environment, it is always a challenge when comes to delivery of products and its related services therefore it has a greater connectivity towards the sustainability of their retail businesses among its competitors prevailing in large numbers. Every retailer tried to focus on building their unique selling proposition and improving the quality of product and services in a most predominant manner. In this research paper also the researcher would like to measure the service quality and its connectivity towards customer satisfaction with reference to the product and services offered by reliance retail supermarket. The researcher performed a descriptive based research study, with a high detail research study focusing on identifying the key factors influencing the customer’s perception of the service quality in the Reliance Super Market. Further, his objectives were focused on analyzing the impact of service quality on customer loyalty for Reliance Super Market. Since the target population of this research was found to be indefinite, wherein the researcher adapted a non-probability sampling method and convenience sampling technique in order to collect the samples needed to carry out the research study effectively. A well-structured questionnaire being used as a research instrument for the primary data collection of data. The Primary data collected using the personal interview method and it was analyzed using statistical software and data collected were analyzed and interpreted in such a way it would certainly reveal the reality through a detailed data analysis and interpretation. The outcome of the research study would certainly reveal the impact of service quality on customer satisfaction in the context of reliance retail supermarket.

Keywords

Retail Stores, Supermarket, Service Quality, Customer Satisfaction, Etc.
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  • Measurement of Service Quality and Customer Satisfaction Towards Various Products and Services offered by Reliance Supermarket

Abstract Views: 1290  |  PDF Views: 510

Authors

D. Ravindran
School of Management, Kristu Jayanti College (Autonomous), Bengaluru, Karnataka, India
G. Krishnan
Centre for Entreprenuership and Incubation, National Institute of Technology (NIT-Trichy), Tiruchirappalli, Tamil Nadu, India

Abstract


In the global competitive retail business environment, it is always a challenge when comes to delivery of products and its related services therefore it has a greater connectivity towards the sustainability of their retail businesses among its competitors prevailing in large numbers. Every retailer tried to focus on building their unique selling proposition and improving the quality of product and services in a most predominant manner. In this research paper also the researcher would like to measure the service quality and its connectivity towards customer satisfaction with reference to the product and services offered by reliance retail supermarket. The researcher performed a descriptive based research study, with a high detail research study focusing on identifying the key factors influencing the customer’s perception of the service quality in the Reliance Super Market. Further, his objectives were focused on analyzing the impact of service quality on customer loyalty for Reliance Super Market. Since the target population of this research was found to be indefinite, wherein the researcher adapted a non-probability sampling method and convenience sampling technique in order to collect the samples needed to carry out the research study effectively. A well-structured questionnaire being used as a research instrument for the primary data collection of data. The Primary data collected using the personal interview method and it was analyzed using statistical software and data collected were analyzed and interpreted in such a way it would certainly reveal the reality through a detailed data analysis and interpretation. The outcome of the research study would certainly reveal the impact of service quality on customer satisfaction in the context of reliance retail supermarket.

Keywords


Retail Stores, Supermarket, Service Quality, Customer Satisfaction, Etc.