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Reimagining Africa and Reinventing Tourism: Perceived Destination Image among Young Indians


Affiliations
1 Assistant Sales Manager, Property Pistol, India
2 Assistant Professor, MDI, Murshidabad, India
 

Considering the recovery of tourism industry, confidence building among travelers is of crucial importance. In this regard, destination image poses a serious challenges and complications for all the stakeholders of the tourism industry. Indian are potential target audience considering the wide range of experiences provided by the various countries of African continent. Africa’s dependence on foreign travelers. For countries in Eastern and Southern Africa this effect is more visible where a large chunk of tourists are foreigners. Significant leisure and safari oriented facilities strongly appeal to European, American, Asian visitors. Therefore, tourism management agencies must have appropriate policy and plans.

Keywords

Tourism Industry, African Tourism, Tourism Marketing, Destination Image, Tourist Behavior
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  • Reimagining Africa and Reinventing Tourism: Perceived Destination Image among Young Indians

Abstract Views: 224  |  PDF Views: 119

Authors

Ankit Kumar A.
Assistant Sales Manager, Property Pistol, India
Ravi Shankar Bhakat
Assistant Professor, MDI, Murshidabad, India

Abstract


Considering the recovery of tourism industry, confidence building among travelers is of crucial importance. In this regard, destination image poses a serious challenges and complications for all the stakeholders of the tourism industry. Indian are potential target audience considering the wide range of experiences provided by the various countries of African continent. Africa’s dependence on foreign travelers. For countries in Eastern and Southern Africa this effect is more visible where a large chunk of tourists are foreigners. Significant leisure and safari oriented facilities strongly appeal to European, American, Asian visitors. Therefore, tourism management agencies must have appropriate policy and plans.

Keywords


Tourism Industry, African Tourism, Tourism Marketing, Destination Image, Tourist Behavior

References